• Victoria Tourism Industry Council (VTIC)
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Significant Investment for our dynamic sector – A message from Chief Executive, Brad Ostermeyer

27 /04/ 2017 Comments are Closed

VTIC has put a heavy focus on advocating for the State Government to invest significantly in the tourism and events industry through the upcoming State Budget, which will be delivered by the Treasurer early next week. Our message has been clear – significant investment in marketing, events, infrastructure and skills is required to seize the growth opportunities on offer from our dynamic industry. This investment is required to achieve the targets detailed in the Government’s Visitor Economy Strategy of $36.5 billion expenditure by 2025 supporting 320,700 jobs.

On the research front, we have hosted two research roundtables in Melbourne, in conjunction with Tourism Research Australia and the State Department of Economic Development, Jobs, Transport and Resources. Tourism Research Australia will be conducting these research roundtables right around the nation, with the purpose being to generate better research and data that can be used by all industry stakeholders.

VTIC has also partnered with Eureka Skydeck to raise awareness about an organised crime syndicate using stolen credit cards and popular Chinese social media portal WeChat to run a multimillion-dollar ticketing scam. VTIC is aware of at least 9 leading tourism businesses that in recent months have lost in excess of $400,000 to this scam. If you believe you have been impacted by this scam, please contact us at info@vtic.com.au.

We have also offered strong support for the 2030 Greater Victoria Commonwealth Games Bid, being led by the Greater Shepparton City Council. Those involved should be applauded for their lateral thinking in embarking on this audacious bid, which if successful would be a huge stimulus for regional Victoria.

Victoria’s attractions also gained a new offering with the opening of the LEGOLAND Discovery Centre at Chadstone Shopping Centre. LEGOLAND is expected to welcome over 300,000 visitors through its doors in its first year. This is the first LEGOLAND to be established in the Southern hemisphere and has amazing displays of some of Victoria’s iconic landmarks, including the MCG, Flinders Street Station and Federation Square.

Look out for our Webinar Series, with details available regularly via our website and social media. Finally, preparations are well underway for what will be a sensational Victorian Tourism Conference, to be held at Flemington Racecourse in July. We look forward to engaging with all across our industry in the post-Budget period.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.



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