• Victoria Tourism Industry Council (VTIC)
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A strong advocacy front – A message from Chief Executive, Brad Ostermeyer

31 /03/ 2017 Comments are Closed

What an eventful month March has been. Melbourne has turned it on once again in the major events space, delivering yet another spectacular Formula 1 Rolex Australian Grand Prix and bringing in crowds from all over the globe.

Earlier this month, VTIC was proud to host the VTIC Visitor Economy Forum, which included the Tourism Australia Industry briefing and a Transport Panel featuring Victoria’s transport agency leaders. With a record number of attendees, we were overwhelmed by the positive response by industry and their willingness to share, learn and collaborate.

Looking forward, there are many more drawcard events to come, including the Melbourne International Comedy Festival, which will include 5000 local and international comedians in 550 shows and 6,860 performances, and also the ever-impressive Melbourne Food & Wine Festival, which have just commenced.

With the 2017-18 State Budget fast approaching, VTIC has continued to remain strong on the advocacy front. In order to seize the opportunities provided by our growing sector, we have been advocating with the Treasurer of Victoria and key Ministers for significant investment in the tourism and events industry.

Wednesday’s National Visitor Survey results revealed an alarming figure for business events expenditure. As ongoing funding for business events is a key priority area in VTIC’s Pre-Budget Submission, we urge the State Government to provide this funding so that Melbourne Convention Bureau  can continue to deliver these events and ensure projects like the Melbourne Convention and Exhibition Centre expansion are well utilised.

The results were bittersweet when it came to Victoria’s spend and visitor figures; which showed increases in regional Victoria, but declines in Melbourne. While this is a win for the regions, we ideally want to be positioned to see both regional Victoria and Melbourne indicators increase.

While we welcome the increase in Daytrip visitors to Victoria, the challenge is to convert these into overnight stays, as longer stays are key to boosting the visitor expenditure.

We have recently been highlighted in the media for our continued support for Australian tourism operator Pennicott Wilderness Journey’s proposal to operate wilderness cruises at Wilsons Promontory, and in recent days we have called on the State Government for greater investment in our regional attractions and destinations.

VTIC has also welcomed Paul Corrigan to the team, commencing as the Program Manager – ATAP.

VTIC will continue to be vocal in our endeavours to keep our sector, a major economic contributor to the state’s economy, alive and thriving. We dearly value the support of our members and industry friends and look forward to working in partnership with all levels of Government to strengthen our dynamic sector.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

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