• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Study reveals breadth and depth of Sovereign Hill’s significant economic impact on Victoria

06 /02/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has applauded Sovereign Hill in the wake of the release of the economic impact study revealing the significant benefit the tourist attraction brings to Victoria.

The study shows Sovereign Hill contributed $228.5 million and 1,422 jobs (including part-time, casual and full-time) to the Victorian economy in 2012/2013.

“This significant contribution and job creation is realised through hotels, B&Bs, cafes, restaurants, taxis, supermarkets and in many other ways in Ballarat and throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This is a great example of our mantra that ‘tourism equals jobs’, especially in regional Victoria.

“This study demonstrates that investing in tourism infrastructure and product development provides considerable returns in terms of employment, regional productivity improvements and community cohesion.”

More broadly, tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

X