• Victoria Tourism Industry Council (VTIC)
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Supporting tourism an investment, not a subsidy

27 /08/ 2014 Comments are Closed

By VTIC Chief Executive Dianne Smith

As I stood at a lectern at the Phillip Island GP Circuit last week, I was inspired not only by the view of Bass Strait, but by the 100-odd industry players gathered for the Phillip Island Tourism Conference. Given it’s less than 100 days away, I shared the flavour of what to expect from VTIC in the months leading up to Victoria’s state election.

Tourism is, has and will continue to be a sector that relies on a partnership between government and industry in order to function and flourish. As a sector, we must ensure that all governments are aware that allocating funds to tourism is an investment, not a subsidy, and it’s an investment not to be trifled with. Appropriately-directed government funding is a down payment on massive economic and employment returns. After all, tourism equals jobs.

By the end of this year, Phillip Island will demonstrate one of the best examples of public/private partnership. The State Government, through the Regional Growth Fund, is supporting the collaboration between Phillip Island Nature Parks and Wildlife Coast Cruises to launch a new eco boat tour as part of the Nobbies and Summerland Tourism Expansion project.

Phillip Island also benefits from the State Government’s continued support of the Australian Formula One Grand Prix in Melbourne, because of the flow-on interest that event generates for the Moto GP.

VTIC was proud to again demonstrate its unflinching support for the Australian Formula One Grand Prix when Melbourne’s contract to host the event was recently extended.

In other news, VTIC recently announced the member-elected positions for three policy committees that turn over this year. Congratulations to all those who were nominated and will be joining this important network.

On policy committees, I wish to advise that there was a discrepancy in the Destinations Policy Committee election. Laura Cavallo of Destination Melbourne Limited should have received an ‘automatic seat’ as part of Destination Melbourne’s Premium VTIC membership package. Consequently, an elected member position was vacated and filled by the candidate who received the next highest number of votes.  VTIC is delighted to welcome Roger Grant of Tourism Greater Geelong and the Bellarine as the committee’s fifth elected member.

Looking forward, Victoria Tourism Week kicks-off next week and I‘m sure there will be plenty of inspiration to come as we unite to celebrate the value of our industry.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.



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