• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Survey results reinforce mixed picture of Victorian tourism

18 /12/ 2013 Comments are Closed

September quarter results of the National and International Visitor Surveys showed mixed results for
Victoria. While the number of overnight domestic visitors travelling to Victoria has increased 1.3 per cent year-on-year, they are spending 1.7 per cent less. The international survey results paint a rosier picture, with both arrival numbers and expenditure increasing in the year to September.

International visitors spent an estimated $4.7 billion in Victoria during the year, around eight per cent more than in the previous 12 months. Chinese visitation and expenditure increased strongly – with both measures rising 15 per cent – although growth in this market for Victoria was not as strong as in Queensland and New South Wales.

Concerningly, international expenditure in regional Victoria fell by 22 per cent in the year ending September 2013. This compounds dips in regional visitation and expenditure by domestic tourists. For more on the International Visitor Survey, click here.

The National Visitor Survey (NVS) showed expenditure by domestic visitors declined in both Melbourne (down 0.8 per cent) and regional Victoria (down 2.8 per cent). Day tripper numbers declined for the first time in seven years, falling 5.8 per cent in Victoria. This is weaker than the national average decline of 4.9 per cent. For more on the NVS, see Tourism Victoria’s website here.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

X