• Victoria Tourism Industry Council (VTIC)
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Survey results reinforce mixed picture of Victorian tourism

18 /12/ 2013 Comments are Closed

September quarter results of the National and International Visitor Surveys showed mixed results for
Victoria. While the number of overnight domestic visitors travelling to Victoria has increased 1.3 per cent year-on-year, they are spending 1.7 per cent less. The international survey results paint a rosier picture, with both arrival numbers and expenditure increasing in the year to September.

International visitors spent an estimated $4.7 billion in Victoria during the year, around eight per cent more than in the previous 12 months. Chinese visitation and expenditure increased strongly – with both measures rising 15 per cent – although growth in this market for Victoria was not as strong as in Queensland and New South Wales.

Concerningly, international expenditure in regional Victoria fell by 22 per cent in the year ending September 2013. This compounds dips in regional visitation and expenditure by domestic tourists. For more on the International Visitor Survey, click here.

The National Visitor Survey (NVS) showed expenditure by domestic visitors declined in both Melbourne (down 0.8 per cent) and regional Victoria (down 2.8 per cent). Day tripper numbers declined for the first time in seven years, falling 5.8 per cent in Victoria. This is weaker than the national average decline of 4.9 per cent. For more on the NVS, see Tourism Victoria’s website here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

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