• Victoria Tourism Industry Council (VTIC)
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‘Team Victoria’ – helping all to prosper

30 /07/ 2014 Comments are Closed

By VTIC Chief Executive Dianne Smith

VTIC was thrilled when we exceeded expectations by attracting 350 registrations for the Victorian Tourism Conference in Geelong on 14 and 15 July. Thanks to all delegates, who represented every region and sector of our industry, rekindled and created contacts and were inspired to improve their business.

All our speakers struck a chord. Keynote Anna Pollock from the UK challenged the audience to re-think the game of tourism, our purpose and how we motivate staff to deliver transformative experiences from host destinations that are engaged with the local community. It was an inspiring start to a conference themed ‘be a game changer’. Subsequent speakers included Jason Fox, who spoke about motivation theory, Trevor Young, who explored social media, and Michael Gudinski, who covered the pain and joy of running events. Insightful breakout sessions completed the theme.

VTIC’s Deputy Chair Wayne Kayler-Thomson delivered a rousing wrap on the state of our industry, including a reality check and a call to arms. He reminded delegates that Victorian tourism has not performed to its full capacity in the past decade and in some areas there has been a decline in competiveness. Other states envy the way Victoria collaborates through trade missions and partnerships and I echo Wayne’s sentiment that Victoria can be a major tourism success if industry harnesses its ability to advocate. Of course VTIC can help with this, but we need more troops on board.

We now have an ideal opportunity to fulfil the unrealised potential of our industry. Our first step is to speak strongly, with one voice. In the lead-up to the state election on 29 November, we must stress that tourism equals jobs so that whichever side is successful on polling day commits to greater funding support. At the conference, with the ear of Minister Asher, we were able to emphasise that government spending on tourism, at all levels, is an investment, not a subsidy.

A key element of VTIC’s Policy Agenda is a commitment to advancing all strategic projects in all corners of Victoria. One of major state significance is Point Nepean and VTIC welcomes the announcement that Point Leisure Group is the successful tenderer for this wonderful experience. With Victoria playing its role as a welcoming host destination, we must all get behind these game-changing projects. Industry is the innovator and we must support these efforts.

Wayne’s final call to arms was to urge delegates to speak with local members and councillors about their own community’s aspirations; ask what they are doing to support tourism in their areas and identify the strategic ideas which could become reality.

When we work as ‘Team Victoria’, we can achieve great things, allowing all to prosper.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

may

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

06jun6:00 pm8:00 pmVTIC 2018 Mixer Series - June Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

08jun12:00 pm2:30 pmVictorian Chamber presents: The Hon Julie Bishop MP12:00 pm - 2:30 pm Melbourne CBD

13jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward Speed Networking5:30 pm - 8:00 pm RACV City Club

14jun9:00 am10:30 amVictorian Chamber presents: Workplace update - are your casuals really casual?9:00 am - 10:30 am Best Western Hovell Tree Inn

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

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