• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon


20 /06/ 2012 Comments are Closed

A special Operator Workshop exploring the group buying trend will be held as part of the National Tourism & Events Excellence Conference on 16 July. Anecdotally, some tourism operators have got themselves into trouble with these deals, finding they become over-subscribed and have difficulties with staffing to meet demand. The workshop will include a panel discussion of the different experiences of group buying – positive and negative.

The panellist line-up for the Operator Workshop is as follows:

  • Jared Baker, Scoopon
  • George Josevski, Bunyip Tours
  • Glen Driver, Driver Group

For a long time the message to operators has been to value-add rather than discount, however with the popularity of group discounting deals and the increased competition this presents, tourism operators are feeling the pressure to drop their prices. The panel will explore questions such as:

  • How can group buying and discounting be used effectively?
  • What are the pitfalls and how can they be avoided?
  • How is the message of ‘quality over price’ best delivered to the customer? What strategies work?
  • What marketing options are available for operators who choose not to participate in group buying?

For a special price of just $250, tourism and event operators are invited to a selection of the Conference’s keynote program, before breaking for the Operator Workshop.

To register or for more information, click here.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion


06jun6:00 pm8:00 pmVTIC 2018 Mixer Series - June Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

08jun12:00 pm2:30 pmVictorian Chamber presents: The Hon Julie Bishop MP12:00 pm - 2:30 pm Melbourne CBD

13jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward Speed Networking5:30 pm - 8:00 pm RACV City Club

14jun9:00 am10:30 amVictorian Chamber presents: Workplace update - are your casuals really casual?9:00 am - 10:30 am Best Western Hovell Tree Inn


04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort


15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University


16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University