• Victoria Tourism Industry Council (VTIC)
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Tourism and events increasingly important for our regions

13 /06/ 2013 Comments are Closed

Victoria’s peak tourism body has welcomed a $350,000 State Government funding announcement for tourism initiatives across regional Victoria, but says given disappointing visitor numbers to the regions and recent regional job losses, more funding is needed.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says, “Many industries are struggling in regional Victoria and this has resulted in job losses that further add to the strain. The tourism and events industries diversify the economy and are great employers. These industries should be considered a high priority at all levels of government.

“The latest national and international visitor surveys show an overall decline in regional visitation and expenditure from both international and domestic visitors which is not good news for tourism and events operators.”

National Visitor Survey numbers report domestic overnight expenditure in regional Victoria declined year-on-year (to March 2013), driven by the interstate market, while overnight visitors to regional Victoria also decreased year-on-year, following declines in both interstate and intrastate visitation.

The International Visitor Survey shows overall international visitor expenditure in regional Victoria also decreased following declines in visitors.

While the Grampians and Goldfields regions experienced year-on-year growth in estimated international visitor numbers, the rest of the state’s regions experienced declines.

“While we understand that each region starts from a different base, making the results difficult to compare, there is definitely cause for concern here,” says Ms Smith. “The industry needs a dedicated approach from governments to ensure its long-term prosperity.

“Tourism and events disperse economic benefits throughout the state and this has flow on effects to all industries. As our economy looks to diversify, tourism and events should be a priority on government agendas.”

Tourism is an important economic contributor to regional Victoria with $7.3 billion spent by international overnight, domestic overnight and domestic daytrip visitors to regional Victoria in 2012. More than 200,000 people are employed in Victoria’s tourism and events industry.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

july

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

28aug9:00 am12:00 pmDestination Melbourne presents: Technology Workshop9:00 am - 12:00 pm Citadines on Bourke

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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