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TOURISM AUSTRALIA CHAIR SHARES INSIGHTS AT VEIC LUNCH

23 /08/ 2012 Comments are Closed

The Chairman of Tourism Australia, Geoff Dixon, has told a gathering of Victoria’s key major events identities that events are the ‘sizzle’ in Australia’s tourism industry. Addressing the Victoria Events Industry Council (VEIC) at a lunch hosted by KPMG, Mr Dixon spoke of Australia’s competitive advantages in attracting international visitors, particularly from China.

“Tourism Australia’s research shows that Chinese tourists are especially attracted to experiences which involve the natural environment, food and wine, and quality experiences,” he said. “Australia is rich in all of these.”

Mr Dixon went on to describe the importance of major events in stimulating not only the economy, but also a feeling of pride amongst a destination’s residents.

“The benefits of hosting major events go way beyond economic. There’s a feel good factor that comes with hosting a successful event and we’ve seen this most recently in London following the Olympic Games.”

Mr Dixon praised the industry for the resilience it had shown despite external shocks such as the high Australian dollar and difficult conditions in traditional source markets such as the United States, the United Kingdom and Europe.

“Australia is ranked 42nd in the world for arrivals, but we rank eighth in terms of tourism receipts and first for average spend by international visitors. There is a lot of hope for our industry, especially as we work to make the most of opportunities in emerging markets such as China and Indonesia.”

Tourism Australia’s understanding and execution of digital marketing campaigns was especially effective, Mr Dixon said, with Tourism Australia’s Facebook page having 3.4 million fans, and its website (www.australia.com) generating 16 million hits per year.

VTIC

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VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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