• Victoria Tourism Industry Council (VTIC)
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Tourism industry invites Victorians to celebrate

26 /08/ 2013 Comments are Closed

Victoria’s tourism industry is set to launch a series of dynamic events next week to celebrate the immense contribution of tourism to the state during Victoria Tourism Week 2013.

Supported by the Victoria Tourism Industry Council (VTIC) and Destination Melbourne, from 2 – 7 September 2013, Victoria Tourism Week will celebrate the economic, social and cultural enrichment that interstate and overseas visitors provide to communities throughout Victoria.

“Tourism is a key contributor to our state’s economy, creating jobs, attracting strategic investment and enhancing social wellbeing,” says VTIC Chief Executive Dianne Smith.

“During Victoria Tourism Week, all Victorians can celebrate the industry’s success in supporting the state to grow and prosper.”

Victoria’s tourism sector generates employment for more than 200,000 Victorians and contributes $19.1 billion to the economy each year.

The week will commence with the Victoria Tourism Week Leadership Dinner on 2 September at the State Library of Victoria. Special guest Tony Wheeler, co-founder of Lonely Planet Publications, will share some of his travel tales including those gathered while travelling through some of the world’s most challenging places, as featured in his recently released book, Dark Lands.

During the evening, VTIC will also announce the first recipient of their Small Business Award, designed to support industry and professional development within the tourism or events sector. The successful business will receive $10,000 for activities such as training, mentoring, partnership creation or exchange.

The Melbourne Tourism Industry Exchange at Zinc in Federation Square on 3 September is an exciting opportunity for Melbourne’s tourism providers to network at a grassroots level, exchange information and share industry knowledge in an informal environment.

The Melbourne Convention and Exhibition Centre will host the Tourism, Hospitality and Events Student Summit on the same day, which will provide an opportunity for students in these fields to learn about making the jump from coursework to career, with some handy tips from industry leaders on getting a foot in the door.

The Victoria University 20th Annual Tourism, Hospitality and Events Expo on 30 August is the major annual careers event for VU students targeting careers in these exciting sectors. The expo will include the announcement of the recipient of the Todd Blake Student Award, a legacy award presented by VECCI and VTIC to an outstanding student in the sector.

Destination Melbourne Chief Executive Laura Cavallo says, “Victoria Tourism Week provides the opportunity for business, community and government to come together and share innovative thinking and celebrate projects that make our amazing industry successful.”

Victoria Tourism Week will celebrate the tourism industry’s contribution to the health and wellbeing of local communities, through the ongoing development of Melbourne and Victoria’s visitor assets in the arts, culture, food, wine, fashion, sports and events.

For more information, visit www.victoriatourismweek.com.au and join the Twitter discussions at #tourism13.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



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