• Victoria Tourism Industry Council (VTIC)
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Tourism investment a good start, but what else is in the budget?

13 /04/ 2016 Comments are Closed

Tourism investment is one of the keys for Victoria’s success – in which both Government and industry plays an integral role. VTIC has advocated for increased investment by State Government and industry in Victoria’s iconic tourism experiences. As such, we welcome the announcement of a small, select group of Victorian projects to receive Tourism Demand Driving Infrastructure (TDDI) Grants.

One of the TDDI grants has been awarded to well-known and leading Australian tourism operator, Pennicott Wilderness Journeys. Their Managing Director and Australian Tourism Award recipient, Robert Pennicott will be using the grant to introduce this unique boat tour product to Victoria. His project is a positive development for the visitor economy, and also a valuable avenue to fostering sustainable nature-based tourism.  It will open up a rarely seen part of the Wilsons Promontory coastline, giving visitors a unique taste of Victoria’s great natural-based splendour from the water. This will also generate additional visitor expenditure and increase jobs within the state.

This announcement by John Eren MP (view media release) is a positive step, but the question remains, what’s next?

We hope to see further support for Victorian tourism in the upcoming Victorian State Government Budget, which will be released on 27 April.

VTIC has, and will continue to advocate for both Government and the industry to increase investment in our visitor economy, so that Victoria is able to cater for a broader range of visitors, increase the visitor spend, boost employment levels and inject much needed funds back into the state.

As we greatly anticipate the results of the State Budget, we urge government to reflect and ensure that they have supported our valuable visitor economy sector.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



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