• Victoria Tourism Industry Council (VTIC)
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Tourism investment needed to capitalise on strong visitor growth

18 /09/ 2014 Comments are Closed

Victoria’s peak tourism body is calling on both major parties to commit to recommendations to grow tourism jobs in the state, as Melbourne Airport reports significant passenger growth for the past year.

Victoria Tourism Industry Council (VTIC) chief executive Dianne Smith said that with the appropriate policy, the tourism industry could create nearly 9,000 additional jobs for Victoria over the next two years.

Ms Smith’s comments come in the wake of Melbourne Airport reporting its total passenger numbers grew by 4 per cent during 2013/14 to 31 million passengers. International passengers increased by 9 per cent to 7.75 million; while domestic passengers grew by 2 per cent to 23.3 million.
“Both major parties must commit to our priorities if Victoria is to maximise the benefits of increased visitor numbers and drive further growth,” said Ms Smith.

VTIC recommendations include:

·         Increase marketing efforts to attract more Asian visitors: targeted communications campaigns and funding to make Victoria’s key tourist attractions more appealing to this group are needed.

·         Commit funding to the expansion of the Melbourne Convention and Exhibition Centre: the centre is currently turning away around 17% of booking requests due to lack of capacity, so this is vital to ensuring Melbourne retains the significant economic benefit from being Australia’s business events capital.

“VTIC strongly supports the Airport Rail Link project for the benefit it will bring to guests coming to Victoria for both recreational and business purposes and we hope this project progresses as a priority,” said Ms Smith.

“We echo Melbourne Airport CEO Chris Woodruff’s sentiments on the need to secure better outcomes for international air service agreements for Melbourne. We must also remember that Melbourne Airport’s curfew-free status gives Victoria a distinct advantage over other states and we must ensure that this is preserved well into the future.”

“The airport experience is often an international visitor’s first impression of Melbourne, if not Australia, so the major works and improvements that Melbourne Airport outlined in their Annual Stakeholder Report are a great investment for Victorian tourism and the visitor experience.”

For more information on VTIC’s recommendations please visit www.vtic.com.au/.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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