• Victoria Tourism Industry Council (VTIC)
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Tourism investment needed to capitalise on strong visitor growth

18 /09/ 2014 Comments are Closed

Victoria’s peak tourism body is calling on both major parties to commit to recommendations to grow tourism jobs in the state, as Melbourne Airport reports significant passenger growth for the past year.

Victoria Tourism Industry Council (VTIC) chief executive Dianne Smith said that with the appropriate policy, the tourism industry could create nearly 9,000 additional jobs for Victoria over the next two years.

Ms Smith’s comments come in the wake of Melbourne Airport reporting its total passenger numbers grew by 4 per cent during 2013/14 to 31 million passengers. International passengers increased by 9 per cent to 7.75 million; while domestic passengers grew by 2 per cent to 23.3 million.
“Both major parties must commit to our priorities if Victoria is to maximise the benefits of increased visitor numbers and drive further growth,” said Ms Smith.

VTIC recommendations include:

·         Increase marketing efforts to attract more Asian visitors: targeted communications campaigns and funding to make Victoria’s key tourist attractions more appealing to this group are needed.

·         Commit funding to the expansion of the Melbourne Convention and Exhibition Centre: the centre is currently turning away around 17% of booking requests due to lack of capacity, so this is vital to ensuring Melbourne retains the significant economic benefit from being Australia’s business events capital.

“VTIC strongly supports the Airport Rail Link project for the benefit it will bring to guests coming to Victoria for both recreational and business purposes and we hope this project progresses as a priority,” said Ms Smith.

“We echo Melbourne Airport CEO Chris Woodruff’s sentiments on the need to secure better outcomes for international air service agreements for Melbourne. We must also remember that Melbourne Airport’s curfew-free status gives Victoria a distinct advantage over other states and we must ensure that this is preserved well into the future.”

“The airport experience is often an international visitor’s first impression of Melbourne, if not Australia, so the major works and improvements that Melbourne Airport outlined in their Annual Stakeholder Report are a great investment for Victorian tourism and the visitor experience.”

For more information on VTIC’s recommendations please visit www.vtic.com.au/.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

october

04oct5:30 pm7:30 pmVTIC Mixer Series - Tourism Networking Event5:30 pm - 7:30 pm Pullman Melbourne on the Park

10oct12:00 pm2:00 pmVTIC & VEIC Premium Member Luncheon12:00 pm - 2:00 pm Angliss Restaurant

10oct6:00 pm8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College

18oct10:30 am11:30 amVTIC Webinar Series - Smarten up your Chinese Marketing Strategy10:30 am - 11:30 am

november

01nov5:30 pm7:30 pmVTIC Mixer Series - Tourism Networking Event (Save the Date)5:30 pm - 7:30 pm

22nov10:30 am11:30 amVTIC Webinar Series - Government GrantsWe can show you where to look!10:30 am - 11:30 am

23nov6:00 pm11:00 pm2017 RACV Victorian Tourism Awards – Gala Ceremony6:00 pm - 11:00 pm Palladium at Crown

29nov4:30 pm5:30 pmSAVE THE DATE - VTIC AGM4:30 pm - 5:30 pm

december

11dec6:00 pm10:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 10:00 pm Metropolis Level 4

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