• Victoria Tourism Industry Council (VTIC)
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24 /04/ 2012 Comments are Closed

Victoria’s accommodation takings for hotels, motels and serviced apartments rose by 3.1 per cent to $424 million in the December quarter, compared with the same quarter of 2010. Figures released by the Australian Bureau of Statistics (ABS) show takings in regional Victoria grew 3.1 per cent to $87.6 million, while takings in Melbourne rose 3.1 per cent to $336.4 million.

Overall, Victorian takings eased slightly in real terms in the December quarter, down 0.8 per cent, when compared with the record high of the September quarter.

From the December quarter 2010 to the December quarter 2011, the number of rooms available in Victoria jumped by 818 to almost 42,000, with the growth fuelled by a strong increase in Melbourne rooms (up 1,094 to 26,555). Rooms in regional Victoria fell by 276 to 15,439.

Room occupancy rates across the state fell (down 0.2 percentage points to 67.4 per cent), while room nights occupied grew (up 1.7 per cent to 2.6 million). Employment fell 0.8 per cent, and the number of establishments declined by 8 to 802.

Over the same period, takings in regional Victoria grew in all regions with data available, except the Goldfields. Daylesford and the Macedon Ranges recorded growth of 7.4 per cent to $3.5 million, while takings in the Murray region grew 7.1 per cent to $16.9 million. Victoria’s High Country achieved 6.3 per cent growth to $6.4 million, the Great Ocean Road’s takings rose 4.6 per cent to $20.5 million, Phillip Island’s grew 3.2 per cent to $5.3 million, Gippsland’s increased 0.9 per cent to $9.2 million and the Mornington Peninsula takings rose 0.3 per cent to $6.2 million.

Estimates were not available for the Grampians and Yarra Valley and Dandenong Ranges regions.

The decline in occupancy rates in Victoria contrasted with increases in Queensland (+2.1 percentage points), New South Wales (+0.3 percentage points) and the national average (+1 percentage point).

Victoria experienced stronger growth than the national average for rooms available and room nights occupied, and the decline in employment was smaller than the national average, and in Queensland and New South Wales.
The ABS Survey of Tourist Accommodation includes hotels, motels and serviced apartments of 15 rooms or more.


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The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.



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