• Victoria Tourism Industry Council (VTIC)
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A Twist at Every Turn – An important step in the right direction

27 /10/ 2017 Comments are Closed

The Victoria Tourism Industry Council welcomes Visit Victoria’s exciting new marketing campaign to attract interstate and New Zealand visitors to Melbourne, to be launched on October 29. This campaign will focus on Melbourne’s diverse range of sporting, cultural and culinary offerings to entice interstate visitors to experience the many features of our great city.

Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said A Twist at Every Turn is an exciting marketing initiative by Visit Victoria to attract interstate and trans-Tasman visitors to Melbourne.

“This campaign will boldly showcase to our neighbours why Melbourne is internationally renowned as the sporting, cultural and culinary capital of Australia,” he said.

“A Twist at Every Turn will highlight the enormous variety of visitor experiences available in every part of our city, from sport, arts, fashion, food and wine, shopping, live music and theatre.

“As the effects of the campaign are felt, it will provide long-term benefits for the many accommodation, hospitality, tourism and entertainment businesses that support our visitor economy.

“Interstate visitors make up a significant portion of the total number of people coming to Victoria and this campaign is long overdue as highlighted by the most recent domestic visitation figures. For the year ending 2017, just 30 per cent of our domestic overnight visitors were from all other Australian states combined, with the remainder originating from Victoria.

“This campaign is an important step in the right direction to ensure that Melbourne is a clear and attractive choice for interstate visitors. More visitors into Melbourne will also generate greater dispersal into regional Victoria and help boost regional tourism businesses, which rely heavily on domestic visitation.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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