The Victorian Visitor Information Centre (VIC) Summit is the yearly meeting place for all [...]
The Victorian Visitor Information Centre (VIC) Summit is the yearly meeting place for all VIC personnel, economic development staff and regional tourism bodies to get inspired, learn from best practice examples and exchange ideas.
This year marks the 17th anniversary of the VIC Summit and will be held from Wednesday 23rd to 25th August 2017. Located on the rolling hills of San Remo, the gateway to Phillip Island – Silverwater Resort will play host to the delegates for this year’s Summit. Silverwater Resort’s 170 spacious apartments can cater for all your needs with a mix of resort rooms, one, two and three bedroom apartments available.
This year’s Summit will feature a tailored professional development program for VIC Managers and their staff, Regional Tourism Boards, Local Government staff and councillors. A range of workshops and industry updates will be a part of a comprehensive program. Of course there will also be Regional Study Tours showcasing the Bass Coast and Phillip Island region.
Register HERE to secure your place at this years Summit.
PROGRAM OF ACTIVITIES:
WEDNESDAY 23 August
9:00 am – 7:00 pm Join ‘one’ of our full day Regional Study Tours of the region.
All tours depart from Silverwater Resort, San Remo and will come together at the Nobbies Centre for welcome drinks before departing for the world famous Penguin Parade. Coaches will return to Silverwater Resort where delegates can dine at leisure.
Tour 1 | Phillip Island Taste and Thrills
Learn of Phillip Island’s rich surfing history at the Islantis Surf Experience, followed by a tour of the Chocolate Factory to understand how this business attracts and services visitors from all backgrounds for their common love of chocolate. Get your adrenaline pumping at the region’s iconic Phillip Island Grand Prix Circuit then learn how Bimbadeen Farm is expanding their agritourism experiences.
Tour 2 | Island Wildlife Explorer
Cruise along Phillip Island’s beautiful coastline which attracts nature enthusiasts from around the world for its breathtaking scenery and wildlife followed by a guided tour of Churchill Island’s historic homestead and gardens. Discover the world of magic and illusions at A Maze’N Things which is one of the region’s unique attractions before enjoying a walk through the treetops spotting koalas enjoying their natural habitat
Tour 3 | Prom Country History & Indulgence
Admire the lush rolling hills and countryside of the Prom Country before arriving at Coal Creek Community Park & Museum. Here you will appreciate the rich history of a coal mining village spanning from the 1870s to the 1920s. Your day of discovery continues to Moyarra where you will see first-hand how the award winning hand crafted cheeses attract foodies into the region. Our final destination in Prom Country will take us to the charming village of Loch, home to the Loch Brewery & Distillery. See how this producer is attracting lovers of their specialty ‘real’ ale, famous gin, rare vodka and still to come, single malt whisky.
THURSDAY 24 August
9:10 am – 10:05 am Focus today on how to be relevant in 10 years
Keynote presenter and trainer: Sadhana Smiles
As a Telstra Business Woman of the year, Sadhana understands what it takes to maintain relevance in the fastest changing business environment in history. She will explain how inspiring people, developing a positive culture and nurturing the next generation of leadership can overcome the challenges faced in industry today. Sadhana believes that agility, innovation and adaptability are crucial to business growth and will share the strategies that have led to her success.
10:05 am – 10:40 am Case Study: Southern Highlands VIC
Guest Presenter: Steve Rosa
Gain insights on the best practice visitor servicing model that has been developed at the Southern Highlands Welcome Centre in recent years. You will learn how this accredited Welcome Centre is moving with the changing visitor needs and functions within a confined operating budget.
10:40 am – 11:00 am Morning Tea
11:00 am – 11:30 pam Review of New Accreditation Guidelines
A significant review has been undertaken in 2017 to ensure that the Australian Tourism Accreditation Program (ATAP) guidelines for Visitor Information Centres are relevant to the changing landscape of visitor servicing. This session is a ‘must attend’ to be updated and learn how you can adapt your operations whilst maintain a recognised industry standard.
11:30 pm – 12:45 pm VIC Reference Group & Workshop
At this session you will be updated by the state’s Visitor Information Centre Reference Group that oversees a range of activities and research on behalf of all accredited VICs in Victoria. There will be an open question time to help guide activities for the 2017/18 year ahead.
12:45 pm – 1:45 pm Lunch
1:45 pm – 2:15 pm Your Choice! Select 2 of the following breakout sessions to enjoy.
Guest Presenter: Tony Shine
Be updated and learn how to maximize the use of BookEasy for immediate results.
Mental Health in Your Workplace
Guest Presenter: Geri Sumpter
Open your mind and gain awareness of mental health in the workplace to help you understand how you may be able to help or adapt to working alongside colleagues or customers who may be affected.
Engaging with your customers online
Guest Presenter: TBC
Get clever and convert online enquiries into immediate sales or learn how to secure a potential visit into an overnight stay.
2:20pm – 2:50 pm Sessions repeat after a 5 minute changeover
2:55 pm – 3.30 pm Case Study: The all new Canberra VIC
Keynote presenter: Robert Smethills
This amazing centre has been designed to service visitors for today and tomorrow. Taking its past learnings and backed with loads of research, you will hear the successes, the failures and the innovations which has transformed a VIC into a state of the art attraction and visitor hub. Most importantly, this session will detail how critical a personal service is still the most valuable tool in a digital age. Combined with an interpretive experience that has increased visitor numbers, you will hear how this has affected long-standing volunteers and the strategy to maintain and grown this essential team moving forward.
3:30 pm – 3:50 pm Afternoon Tea
3:50 pm – 4:20 pm Industry Update: Parks Victoria
Guest Presenter: TBA
4:20 pm – 5:00 pm Regional Showcase
Guest Presenter: TBA
6:30 pm – 11:00 pm Summit Dinner
Dress code: ‘Island Style – Surf’s UP!’
The Gala Dinner is the Summit’s most important networking opportunity to connect with your colleagues across the state and share ideas. Hosted on site at Silverwater Resort, the Gala Dinner will be themed with Phillip Island’s iconic surf culture. Come dressed in your take on Island Style ‘Surfs Up’ and join us for a fun filled evening.
FRIDAY 25 August
9:00 am – 10:00 am Changing Tack to Visitor Inspiration Centres
Keynote presenter: Mark Olsen
The modern consumer can research all they need to know before they leave home, so what is the role of a Visitor Information Centre? The lessons from retail, banking and the service sector are applied to Visitor Centres in this interactive session on repositioning your centre as a Visitor Inspiration Centre.
10:00 am – 10:40 am TripAdvisor and VIC’s – Knowledge at your fingertips
Guest Presenter: Alanna Green
What can we learn from visitors TripAdvisor posts and more importantly how can our Victorian VIC’s leverage this knowledge to increase the quality of experience for everyone who walks through our doors. Discover some mind-blowing stats from within our network and get some tips on improving visitor servicing and engagement.
10:40 am – 11:10 am Morning tea
11:10 am – 11:40 am Industry Update: Transport for Victoria
Guest Presenter: Carla Blatt
11:40 am – 12:10 pm Industry Update: Visit Victoria
Guest Presenter: Richard Price
12:10 pm – 12:40 pm City of Melbourne presentation
Guest Presenter: TBC
12:40 pm – 12:55 pm 2017 Summit Wrap
We announce the host region for 2018 and enjoy our final opportunity to summarise the past 3 days before settling in for a weekend at Silverwater, or setting off on the homeward journey.
12:55 pm Lunch – enjoy on site or take-away
Registrations are now OPEN – Click HERE to register now – note this is an editable PDF so simply complete all relevant fields and follow the instructions to email return.
Special Summit rates for accommodation in the region will be made available to all delegates from Tuesday to Friday night inclusive.
Please follow the ONLINE instructions HERE to receive the special VIC Summit Rates.
If you’d prefer to stay somewhere else, please contact the Award winning Phillip Island and Bass Coast Visitor Information Centre Network team on 1300 366 422.
VTIC Relationship Consultant and Events
Ph: 8662 5430
23 (Wednesday) 9:00 am - 25 (Friday) 1:00 pm
17 Potters Hill Road, San Remo, Victoria 3925 Australia
Silverwater Resort17 Potters Hill Road, San Remo, Victoria 3925 Australia