• Victoria Tourism Industry Council (VTIC)
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VEIC: Australian Grand Prix invaluable to Victoria

23 /01/ 2013 Comments are Closed

The state’s peak events body has again voiced its support for the Australian Grand Prix today, saying the financial gains and international exposure are worth much more than the government investment debate.

Victoria Events Industry Council Chief Executive Dianne Smith says, “The Australian Grand Prix is one of the premier events on Melbourne’s events calendar which delivers a combined annual economic impact of more than $1.4 billion.

“The Formula Money report last year assessed that the race alone has generated exposure for Melbourne valued at $816 million in the past four years.

“As the season opening event, the Australian Grand Prix attracts a large international television audience with millions of people from more than 150 countries across Asia, Russia and surrounding countries, Europe and Latin America, tuning in.

“These countries represent growing tourism markets for Victoria, and this sort of international exposure is a marketing dream.”

The benefits continue at home, with ticket sales up again last year, attracting 114,900 attendees.

“More than 5000 more visitors from interstate and overseas attended the event last year than in 2011,” says Ms Smith. “This shows that interest in the event and Melbourne as a host continues to grow and highlights the importance of good events calendar management.

“Further economic benefits extend throughout Victoria and Australia as attendees continue to travel following the event to explore our great city, state and country.”

VEIC Chair, Peter Jones, agreed, “Major events like the Grand Prix have flow-on effects to Victoria’s grassroots economy, such as accommodation, hospitality, catering, transport and taxi and retail services – these are all labour-intensive sectors.

“The event is one of the main pillars in the events calendar, complementing the Spring Racing Carnival, Melbourne Food & Wine Festival and the Australian Open Tennis Championships. It is a significant contributor to the state’s economy.”

Background – About VEIC

Established in December 2006, the Victoria Events Industry Council (VEIC) is the peak policy council representing Victoria’s $1.4 billion event industry.

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About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

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Media enquiries: media@victorianchamber.com.au,

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Events

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28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

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19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

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30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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