Victoria’s obtainment of the rights to host the Australian leg of the International Champions Cup for another three years is further validation of Melbourne’s standing as a global sporting leader, said the Victoria Events Industry Council (VEIC).
“It is positive that the outstanding work of Victoria’s tourism and events industry has been rewarded with the significant extension of the rights to host this prized and internationally sought-after competition,” said VEIC Chief Executive Dianne Smith.
The extension was announced today by the Hon. John Eren MP, Minister for Sport, Tourism and Major Events, and is worth more than $150 million to Victoria’s economy.
The announcement follows three successful and highly-attended matches between some of the world’s most decorated and high-profile clubs in Real Madrid, Manchester City and AS Roma.
“VEIC will continue to work with government and operators throughout the state to make sure the benefits of these significant opportunities for tourism businesses are capitalised on,” said Ms Smith.