• Victoria Tourism Industry Council (VTIC)
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Victoria Tourism Week 2014

29 /08/ 2014 Comments are Closed

Presented by the Victoria Tourism Industry Council (VTIC) and Destination Melbourne.

WHEN 1 – 6 September 2014

WHY An opportunity to raise awareness of the social and economic contribution tourism makes to Victoria and the need to progress initiatives that support further industry growth.

victoriatourismweek.com

THEMES

In the lead-up to the 2014 state election, VTIC calls on policy makers to commit to its recommendations to support the tourism and events industry to realise its potential and create nearly 9,000 additional jobs for Victoria over the next two years.

Recommendations include:

  • Increase marketing efforts to attract more Asian visitors: targeted communications campaigns and funding to make Victoria’s key tourist attractions more appealing to this group are needed.
  • Fund the Melbourne Convention and Exhibition Centre (MCEC) expansion: the Centre is currently turning away 17% of booking requests due to capacity constraints, costing the state significantly in lost revenue from the lucrative business events market.
  • Grow intrastate tourism: investment in local council and regional tourism programs is needed to arrest the $7.1 billion annual holiday trade deficit by getting more Victorians holidaying in their home state.
  • Commit $2 million annually to grow the medium-sized event sector throughout regional Victoria.

Minister for Tourism and Major Events, the Hon. Louise Asher, MP:

“Tourism is a vital industry and significant economic driver worth $19.6 billion a year and providing jobs for over 200,000 Victorians.”
“Victoria Tourism Week provides the opportunity for business, community and government to come together and share innovative thinking and celebrate projects which make Victoria’s tourism industry so successful.”
VTIC Chief Executive, Dianne Smith:

“VTIC is delighted to partner once again with Destination Melbourne to present Victoria Tourism Week. This Week is all about highlighting the importance of the sector to the Victorian economy and showcasing the dynamic industry of tourism and events.”

“With employment a serious issue across the state, it is timely to remember that the tourism and events industry means jobs for over 200,000 Victorians. Victoria Tourism Week is a chance to celebrate their fantastic work in promoting Melbourne and Victoria to all visitors, and providing a warm welcome, friendly service and memorable experiences.”

EVENTS

Victoria Tourism Week Leadership Dinner, where the Right Honourable Lord Mayor Robert Doyle will officially launch the week with Ms Smith.

Melbourne Tourism Industry Exchange, presented by Destination Melbourne, the Exchange is the annual opportunity for those in key tourism sector roles to update their product knowledge from peers throughout the state.

Local Council Tourism Breakfast

Themes include leadership in crisis recovery, with former Mayor of Christchurch, Sir Bob Parker, sharing his experiences in response to the Christchurch earthquake.

VTIC will also announce the Local Government and Tourism Organisation Development Award for 2014.

YHA of Australia’s 75th anniversary celebration, marking the organisation’s milestone anniversary of its 1939 establishment in Victoria.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

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