• Victoria Tourism Industry Council (VTIC)
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Victoria Tourism Week turns spotlight on Melbourne

25 /03/ 2015 Comments are Closed

Movida

Victoria Tourism Week will become Melbourne Tourism Week in 2015 led by Destination Melbourne.

Many long time VTIC members will be familiar with Victoria Tourism Week (VTW) – a collection of events and activities in the first week of September that aim to highlight the value of tourism in Victoria.  We held some excellent events and received media coverage, but it became clear that without significant marketing budget and human resources, we were going to struggle to take our message beyond our industry. From a Victoria-wide perspective, we were preaching to the converted.

If you joined us at our Program Launch last month, you’d have heard that our focus areas are meeting and supporting our members – particularly through our Regional Roadshows, delivering a great RACV Victorian Tourism Awards Program, backing up with our second Victorian Tourism Conference, providing online learning and our ongoing policy, advocacy and research.

With all of that activity going on, something had to give. Victoria Tourism Week was it.

Destination Melbourne will continue with Melbourne Tourism Week running the Melbourne Tourism Industry Exchange and the local Council Breakfast, and will seek further opportunities to drive the value of tourism messaging. We have committed to supporting the promotion of Melbourne Tourism Week to our industry members.

To find out more about Melbourne Tourism Week, contact Denise Castro at Destination Melbourne on 9869 2444

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

october

25oct9:00 am12:00 pmDestination Melbourne presents: Disability Awareness Training9:00 am - 12:00 pm Crowne Plaza Melbourne

25oct1:00 pm4:00 pmDestination Melbourne presents: Visitability Forum- Communication1:00 pm - 4:00 pm Crowne Plaza Melbourne

november

01nov9:00 am12:30 pmVictorian Chamber Presents: Cyber Resilience Workshop9:00 am - 12:30 pm Citadines on Bourke Melbourne

01nov5:30 pm7:30 pmVTIC Mixer Series - Tourism Networking Event5:30 pm - 7:30 pm Pullman Melbourne on the Park

22nov10:30 am11:30 amVTIC Webinar Series - Government GrantsWe can show you where to look!10:30 am - 11:30 am

23nov6:00 pm11:00 pm2017 RACV Victorian Tourism Awards – Gala Ceremony6:00 pm - 11:00 pm Palladium at Crown

december

11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

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