The Victorian Events Industry Council (VEIC) says the exposure of Victoria’s fashion designer elite in China will continue to promote the Melbourne as Australia’s design capital, while securing trade and investment ties for the state.
As part of the State Government’s trade mission to China, the L’Oréal Melbourne Fashion Festival has showcased Victorian designers Cylk, Leonard Street, Limedrop, Kuwaii and Lui Hon in Beijing to facilitate the fostering of business connections with the country.
“The L’Oréal Melbourne Fashion Festival is a key event on Victoria’s events calendar and the initiative of the Festival to showcase just some of the great designers that they work with overseas will no doubt invite even more international interest in the event,” says VEIC Chief Executive Dianne Smith.
“Our Victorian events calendar is filled with some of Australia’s internationally renowned hallmark events including the L’Oréal Melbourne Fashion Festival and other events such as the Australian Grand Prix and the Australian Open.”
The Victorian Employers’ Chamber of Commerce and Industry (VECCI) also supported the initiative.
“The exposure of these great Victorian designers to a captive Chinese audience is invaluable for the designers, as are the lessons they will gain from the Chinese fashion and retail sector,” said VECCI Chief Executive Mark Stone.
“China presents a significant growth market for the Victorian business community, and the partnership also contributes significantly to the development of international trade and investment opportunities with the country.”
Media contact: Melina Walton, Senior Communications Adviser, firstname.lastname@example.org, 03 8662 5310, 0423 883 945