• Victoria Tourism Industry Council (VTIC)
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Victorian Tourism Conference 2015 – Are you ready for the next chapter?

17 /07/ 2015 Comments are Closed

Next week’s Victorian Tourism Conference 2015 will bring Victoria’s tourism leaders together with policy makers to identify growth opportunities for business in this new chapter for the sector.

“This is a time of transformation for global tourism and we must challenge the status quo in Victoria and work together to reach our potential through 2015 and beyond,” said Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith.

Over 400 delegates have registered to attend the conference which VTIC is proudly presenting for the second time, in partnership with Tourism Victoria.

“Our conference will bring business and government leaders together to explore this dynamic new chapter for Victorian tourism. It will be an opportunity to get a glimpse of what the future may look like for our industry, through exploring global and local business stories, challenges and triumphs,” said Ms Smith.

Speakers include:

Dianne Smith
VTIC Chief Executive

Dianne will open the conference on the need for industry and governments to identify and embrace opportunities for growth in the ever-changing tourism sector.

Sir Rod Eddington, AO
Business and aviation leader; Chair of Victoria Visitor Economy Review 2015;
Chairman of Victorian Major Events Company and President of the Australia Japan Business Cooperation Committee.

Sir Rod will set the scene for discussion as he shares his thoughts on the broader state of play for Victorian events.

Mark Pesce
Futurist, inventor, author, educator and broadcaster.

Mark’s ‘Sixty Months to Everywhere’ session will explore the value of digital communication strategies that anticipate and meet the needs of customers on a personal and social level.

Shawn Callahan
Founder and Director, Anecdote; Business storytelling consultant.

Shawn will advise on how businesses can support their customers to convert experiences into stories.


When: 20 – 21 July 2015

Where: Level 2, Melbourne Convention Centre, 1 Convention Centre Place, South Wharf

Full program and schedule victourismconference.com.au/programs/


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



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