The Victorian tourism industry’s premier conference begins today, focussing on the ever-changing environment in which the tourism sector operates and what this means for the future of Victorian tourism.
Now in its fourth year, this annual conference will connect all sectors of the visitor economy and examine how operators and destination managers can adapt to changes across the sector.
Today’s keynote speaker Holly Ransom, CEO of Emergent and chair of the inaugural G20 Youth Summit in 2014, will set the tone with an address that explores the nature of change and how to use it to drive results.
The program then goes on to cover a diverse range of topics including the latest information on automated vehicles, the future of Facebook and the latest trends in Victorian tourism.
Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said the conference would hear from 25 top industry speakers and showcase some of the most innovative tourism offerings in Victoria, including a walkthrough of the new stand at Flemington Racecourse.
“Flemington is an iconic destination in its own right and the site of one of Victoria’s hallmark events, the Melbourne Cup – a major event before the phrase ‘major event’ was coined. It’s a fitting location for an industry that is all about creating memorable experiences” he said.
“This year’s program explores the concept of change in a number of guises and examines the impacts that these changes will have on tourism in Victoria. The industry must embrace and adapt to change to remain competitive.
“To achieve the State’s target of $36.5 billion in visitor spending by 2024/25, as an industry we have to embrace innovation and change – that’s the message we hope to deliver to industry at this conference.”
The Victorian tourism industry’s premier conference begins on Monday 24 July, with top speakers presenting over two days on the latest challenges and opportunities facing the sector.