From planning reforms and public land licensing to investment facilitation and the carbon tax, Kristina Burke plays a leading role in the development of VTIC policy. She was heavily involved in VTIC’s submission to the Victorian Competition and Efficiency Commission’s (VCEC) inquiry into Victorian tourism and hopes that the State Government’s long-awaited response paves the way for significant reform.
“A positive response to the VCEC inquiry into tourism from the Victorian Government that endorses the recommendations put forward and articulates plans to implement these would be a huge achievement for VTIC and a great win for the industry,” she says.
“It would help open doors for some significant reforms that would improve productivity and investment in the tourism sector.”
As Policy & Operations Manager, Kristina oversees the day-to-day operations of VTIC, including delivery of its busy events calendar, member communications and lots of stakeholder management with members, government agencies and industry partners.
After working as an executive assistant in the finance services sector, Kristina completed a Master of Tourism and changed careers, working as Marketing & Events Coordinator at Federation Square. She joined Tourism Alliance Victoria (TAV) in July 2008 as Policy & Project Coordinator and six months later, TAV joined VTIC. Since then, Kristina has been heavily involved with the consolidation of TAV and other industry associations to re-launch VTIC in its new form with an independent board and constitution.
Kristina says the best part of her role is being supporting by a small and dedicated team that is passionate about the tourism and events industry and works hard to ensure VTIC’s success.
“And, being the industry it is, I’ve been very fortunate to have had access to some really great events and venues – the Victorian Tourism Awards, the AFL Hall of Fame Induction Dinner, the Albert Park Formula One Grand Prix circuit a day prior to the Grand Prix opening, and behind the scenes at Melbourne Convention and Exhibition Centre and Crown.”