• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes State Government funding to spur visitation to regional Victoria

14 /08/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s announced $3 million for a new regional tourism marketing campaign.

“VTIC has long advocated for greater support for regional tourism and, as recently as yesterday, we called for government funding for activities to drive visitation throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This announcement is a vital acknowledgement by the government of the importance of promotion to increase visitation and spending through the whole of Victoria.

“Such support is testament to the growth potential of regional tourism, a sector that currently employs over 110,000 people; which is more than half the tourism jobs in our state.

“There are 75,000 enterprises connected with tourism in Victoria, and this investment encourages them to bolster their own commitment to the sector, either through marketing, product innovation or employment.”

“It also encourages Victorians to holiday at home in our great state as it raises awareness of the wonderful visitor experiences on offer.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

august

29aug8:15 am- 6:30 pmVictorian Chamber presents: Mobile-ising Women in Business8:15 am - 6:30 pm ZINC at Federation Square

september

5sep1:00 pm- 4:00 pmDestination Melbourne presents: Melbourne Tourism Industry Exchange (MTIE)1:00 pm - 4:00 pm Melbourne Cricket Ground
7sep7:00 am- 9:00 amVictorian Chamber presents: Cyber Security7:00 am - 9:00 am Sofitel Melbourne on Collins, Grand Ballroom

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College

november

december

11dec6:00 pm- 6:00 pmSave the date - Victorian Tourism Industry Christmas Party6:00 pm - 6:00 pm Metropolis