• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes State Government funding to spur visitation to regional Victoria

14 /08/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s announced $3 million for a new regional tourism marketing campaign.

“VTIC has long advocated for greater support for regional tourism and, as recently as yesterday, we called for government funding for activities to drive visitation throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This announcement is a vital acknowledgement by the government of the importance of promotion to increase visitation and spending through the whole of Victoria.

“Such support is testament to the growth potential of regional tourism, a sector that currently employs over 110,000 people; which is more than half the tourism jobs in our state.

“There are 75,000 enterprises connected with tourism in Victoria, and this investment encourages them to bolster their own commitment to the sector, either through marketing, product innovation or employment.”

“It also encourages Victorians to holiday at home in our great state as it raises awareness of the wonderful visitor experiences on offer.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

december

11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

13dec10:30 am11:30 amVTIC WEBINAR SERIES - 360 Virtual Wayfinding, Virtual Tours & VR Marketing10:30 am - 11:30 am

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

28feb9:00 am3:30 pmVTIC & Tourism Australia – Visitor Economy Forum 2018SAVE THE DATE9:00 am - 3:30 pm Melbourne Convention and Exhibition Centre

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