• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes Victoria’s strong visitor and expenditure results

04 /09/ 2014 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has applauded the state’s tourism industry for the significant growth achieved in visitor numbers and expenditure over the past year.

The recently released Tourism Research Australia “International Visitor Survey” shows that for the year ended June 2014 Victoria performed well overall:

  • “International visitor expenditure” grew by 8.1 percent to $4.9 billion, outperforming growth for New South Wales (+6.1 percent to $6.9 billion), Queensland (unchanged at $4.0 billion) and the national average (+3.5 percent).
  • “International overnight visitors” grew (+10.9 percent to 2.05 million) to exceed 2 million for the first time.

VTIC chief executive Dianne Smith said although China continues to be the leading source market, it is pleasing to see growth from traditional markets such as the United Kingdom and the United States, in terms of both visitor numbers and expenditure.

Importantly, expenditure in regional Victoria showed strong growth (+23.8 percent to $368 million), exceeding the previous high recorded for June 2012. There was also strong growth in visitors to (+17.5 percent year-on-year to 375,400) and nights in (+7.5 percent to 6.0 million) regional Victoria, with both at record levels. Visitors to regional Victoria increased from both Eastern (+28.5 percent) and Western (+14.2 percent) markets.

Ms Smith said continued efforts are needed to ensure regional Victoria reaps tourism’s benefits.

“It’s positive to see improvement in expenditure, visitor numbers and nights in regional Victoria, but compared to the state totals, the proportion of international visitors travelling to, and spending in, regional Victoria is modest,” said Ms Smith.

“More work is required to develop high quality products and experiences in regional Victoria, with a culturally appropriate interpretation, that will entice more international visitors. This is one of VTIC’s key recommendations for the major parties in the 2014 state election.”

The results of the National Visitor Survey for the year ended June 2014 will be released on 10 September and Ms Smith said the industry looks forward to seeing how Victoria fares in regard to domestic travel.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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