• Victoria Tourism Industry Council (VTIC)
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For nearly 10 years VTIC has operated under a services agreement with the Victorian Chamber of Commerce and Industry (VCCI). This has been the basis for a partnership that saw VCCI provide administrative support and co-location of our operations.

Our current agreement was due to expire at the end of 2020 and negotiations commenced at the end of last year to plan the next phase of our operations. It was clear from these discussions that a decision needed to be made on a different operating model as either a fully-fledged division of VCCI or to ultimately stand as an independent organisation.

In July of this year, members were advised that the Board of VTIC had been working on delivery models to support our operations once our current agreement with VCCI expires in December 2020.

As part of this process, we also surveyed members and received an excellent response. Members made it quite clear that they felt a preference and need for VTIC to remain an independent association dedicated to our sector, rather than VTIC being a division of another larger organisation.

Results of our survey showed that over 95% of members supported VTIC being truly independent, especially given the critical need for a strong and dedicated Tourism Industry voice to Government as we work our way out of the COVID-19 impacts.

The VTIC Board have listened and an agreement was reached with VCCI to end the current arrangements officially on Friday 4 September.

Accordingly, VTIC will commence its independent operation effective from Monday 7 September 2020.

VTIC has enjoyed 10 years of history and heritage in our partnership with VCCI that will always be valued and cherished. It has been a partnership that’s allowed us to consolidate and to be in a position to make the move to an independent body, singularly dedicated to the priorities of the tourism industry and the state’s visitor economy.

The dedicated VTIC staff will continue to work for VTIC and are committed to representing your interests and priorities.

The current VTIC CEO, Felicia Mariani, will remain in her role and continue leadership of the VTIC team and our industry.

From a member’s perspective, there will only be slight changes to the way in which you experience being a part of VTIC. We are working hard to ensure that the transition is as smooth as possible for everyone. We will continue to provide regular updates on the processes and procedures as they develop.

As your membership tenure is based on the anniversary date of your joining, there will be no change to your existing membership. We are working through new membership offers that will become effective at the end of the year, but for now, your membership has been transferred intact and your relationship with VTIC remains the same in the new organisational structure.


1. What is actually happening between VTIC and VCCI?

Broadly, for nearly 10 years, VTIC has relied upon a services agreement with the Victorian Chamber of Commerce and Industry (VCCI) to provide shared services of administrative operations and co-location for our organisation.

This partnership has been instrumental in allowing VTIC to stabilise its operations over the years and find firm organisational footing, all the while growing in our capacity to deliver members’ support and benefits, professional advice and training opportunities.

Our efforts are now focused on re-locating VTIC, transitioning services and systems, while maintaining normal operations on behalf of our members.

2. Has the membership been consulted about this change?

Yes. Back in July we surveyed members with the response rate to our survey being over 50%, which is considered an exceptional result. We like to think it also shows that our members are engaged with their industry body and that they care what the future looks like, especially as we navigate our way back out of the current pandemic.

3. What did they say?

Over 95% of respondents were firm in their view that it was not in the best interests of the industry for VTIC be subsumed by a larger organisation, but rather, should become an independent organisation once again.

For the Board and Management, this became our marching orders, so to speak.

4. Where will VTIC go?

VTIC is currently finalising negotiations for our office premises and we will keep you updated. In the current phase of Stay at Home Restrictions that keep working from home still the norm, the VTIC Team will continue to be available virtually as we have done over the past many months.

5. What will happen to my membership?

Nothing. For now.

There will be no change before December 2020.

From January 2021, membership packages will be overhauled so they are not only more directly beneficial to members, but will also become broader and much more useful, delivering business benefits and opportunities that are sector-specific and thus with increased relevance to members, by sector.

6. Will I need to now be a member of both?

If VCCI membership is something that you think is valuable to your business, then by all means yes, you could be a member of both, but that is a business decision for each member.

VTIC will continue to deliver all the member benefits that you have had over the years, but now our focus is on bringing you benefits and training that are specifically targeted to the needs of our tourism, events and hospitality sector.

7. Do I need to do anything?

No. Right now, all VTIC memberships have transferred over to the new VTIC operating model.  Your continued support, especially now is vitally important. We will always need the support of our members to do the jobs that need our attention now and in the future.

8. What impact will this have on services like the Workplace Relations Helpline?

In practical terms, there won’t be any discernible impact as VTIC will continue to provide a Workplace relations Helpline.

There will also be a range of training and critical information webinars that will also be available through this provider.  The first of these sessions will relate to the new eligibility criteria for JobKeeper 2.0, which is due for release very shortly.

We will send you a separate communication on the details of this new arrangement; but for now, the important point is that there will be no interruption to the provision of a Work Place Relations helpline for VTIC members.

Should you need to seek advice on any workplace relations issues, you can ring the dedicated support line for VTIC members by calling 03 7035 5700 and selecting option ‘4’.

9. Can I still access the member portal?

In the immediate interim period, your login credentials will cease to function as we transition to a new database.

In the coming weeks, we will provide you with new login details and further information on our strategic alliance that will deliver IR and HR tools and resources, such as changes made to Modern Awards and related Pay Schedules.

10. So, what’s the benefit of this change to VTIC and our members?

Undoubtedly, our relationship with VCCI has been beneficial and has helped us to become stronger over the past 10 years.

In considering the options for operating models in future, however, the decision was made that the time had come when VTIC needed to ensure we strengthened our position as the peak industry body for Victoria’s vital visitor economy. It was also clear that members wanted to retain a singular and dedicated tourism industry voice to government. There has never been a more critical time for our sector as we turn our attention to rebuilding our future.

More than ever before, VTIC will be a vital hub for members to find resources, undertake training and development and engage in networking and professional opportunities that can support and drive our recovery.

Immediate benefits of this change will be more flexibility in the way we work with members and across other industry categories.

  • We plan to explore a range of new partnerships and alliances that deliver benefits to members and that are directly aligned to the business needs of the tourism sector.
  • There will be more freedom to forge stronger alliances across industry that will also put us at the centre of new developments and with a view to being able to provide even more valuable insights and data that members tell us is so vital to operations.
  • It also means we can develop and deliver highly-focused training and development, tailored for you sector by sector, with easier access to expertise in areas like digital transformation, managing distribution channels, and emerging tourism trends.
  • For now, all your training credits remain intact. They will continue to be available for you to use with VTIC throughout the current term of your membership as we develop new courses and opportunities for members.
  • This change gives the VTIC Board and staff more control over the costs of the organisation, enabling VTIC to be more agile and resilient and adapt to future challenges and industry change.

11. What if I have more questions?

Please send your questions to info@vtic.com.au and we will get back to you shortly.

Please note our new phone number:

03 7035 5700

Do you have more questions?

Email info@vtic.com.au