• Victoria Tourism Industry Council (VTIC)
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2017 VTIC Mixer Series – Expression of Interest request

19 /12/ 2016 Comments are Closed


Introduced in 2015, the VTIC Mixer series was created in response to several members and industry friends expressing that they were unable to consistently afford the time to attend business lunches, gala dinners etc, in order to do what they really wanted to, and that was network.

The VTIC team was discussing this issue (coincidentally over a social drink in a bar) when we had an epiphany – Let’s get our industry together (in a VTIC members’ venue of course), and shoot the breeze for FREE!… Well, you purchase your own drinks but that’s a reasonable ask.

After a little panel-beating of the concept, we approached a member venue who generously committed to giving us a small exclusive area from 5.30 – 7.00 pm, heavily subsidised drink prices and the option to stay on for a meal at a reduced price. To add value, and although we pride ourselves on the Mixers not being about presentations, we introduced a 5 minute ‘Guest Spot’ per Mixer where an expert has the chance to impart some knowledge to our attendees in a fun and interactive way. A couple of notables from 2016 were our ‘Elevator Pitch’ session where we learned the ‘Do’s’ and ‘Don’ts’ of delivering your personal brand elevator pitch, and our Christmas Magic Lesson where we all learned some great tricks for our work or family Christmas events.

No matter the topic of the ‘Guest Spot’, or its relevance to tourism, they were all relevant to humans and increased the ease and quality of the networking and relationship building among the group.

In 2017 we will again be holding the event on the first Wednesday of each month (excluding January, November and December 2017 due to event saturation). Traditionally this event has been held in metro-Melbourne, however should a regional member be interested in hosting and is prepared to assist us in promoting it to ensure we obtain sufficient attendee numbers, VTIC is more than happy to discuss this option

Looking to 2017, and in the spirit of collaboration we ask for your support of the VTIC Mixer Series by way of hosting in your venue, or appearing in the ‘Guest Spot’.


From venues we require;

  • A small private or semi-private area in a bar
  • Away from dining public preferred as we do not want to disturb them
  • Reduced drinks prices ($5-6 beers, wines and sparkling from 5.30 – 7 pm)
  • Access to the ‘Special of the Night’ for dinner at a reduced rate to encourage people to stay
  • Menu (drink) cards printed with VTIC and host logo
  • Wristbands to identify Mixer guests (2 colours)

From speakers we require;

  • A maximum 10 minute presentation
  • NO SELL, this is sharing and business is a bonus
  • Any printed materials you require

What VTIC will provide in return;

  • Exposure to a group of 20-30 industry people looking to network and learn
  • Your brand promotion/logo on;
    • the VTIC website
    • Eventbrite page
    • VTIC social media pre, during and post
    • VTIC eNewsletter
    • Recognition as a VTIC event partner

To express interest please email VTIC Event Manager Adrian Byrt (abyrt@vtic.com.au) or call 8662 5430 to discuss your venue and start filling in the 2017 VTIC Mixer calendar.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



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