• Victoria Tourism Industry Council (VTIC)
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The Victorian Visitor Information Services (VIS) Summit is the yearly meeting place for all VIS personnel, economic development staff and regional tourism bodies. Delving deep into the customer experience, the Summit program features professional development sessions, case study presentations, keynotes and opportunities to learn from others. Delegates also benefit from regional study tours showcasing the host region to gain product knowledge across Victoria.

The VIS Summit aims to:

  • Provide updates on key issues affecting the tourism industry and specifically management of Visitor Information Services
  • Provide a forum to share knowledge, practical experiences and future innovations for visitor servicing
  • Strengthen networks and build relationships among individuals, businesses, regions and local areas where tourism is a key economic driver
  • Examine the business values and practices needed to remain competitive and to provide professional visitor information services
  • Encourage ongoing support for sustainable tourism growth in Victoria

Hosted by a different tourism region each year, the 2020 Summit will be the 20th iteration of the event.


In the current coronavirus-restricted world, we recognise the connection this event provides remains as crucial as ever. With the support of our sponsors, including the 2020 host region Warrnambool City Council, VTIC is pleased to confirm that the event will be be delivered this year as a virtual conference.

The reimagined 2020 VIS Summit will be held 7 and 8 October, 9am – 12:30pm. 

With a theme of COLLABORATION, the program will explore how we can work together across teams, communities, regions and States as the tourism industry navigates the continuing uncertainty and adapts to the new normal. Visitor information services will need to work in collaboration with the community more than ever to adapt to new types of visitors in a changed travelling environment.


Registration details will be released in the coming weeks.


2019 – Telling Your Story

The 2019 VIS Summit was held at the multi-award winning business venue, Holmesglen at Eildon, hosted by the Murrindindi Shire. The beautiful surrounds of this area of Victoria were the setting for delegates to discover the diverse visitor experiences available in the region. Over the three days delegates explored how to manage the change and disruption affecting visitor servicing and how to promote their tourism story by engaging with the local community, wider stakeholders and visitors to the region in a meaningful way.

View the program. 

View photo gallery.



“The Visitor Information Services Summit enables us to learn, be empowered and be inspired about being a really significant contributor to the visitor economy throughout regional Victoria.”

Mary McArthur, Coordinator Visitor Experience, Southern Grampians Shire. 

“The information you learn at the Visitor Information Services Summit is highly valuable. I’ll definitely be taking a lot of learnings back to our Visitor Information Centre, my colleagues and our volunteers.”

Ashley Price, Visitor Services Team Leader, Moyne Shire Council


The VIS Summit has previously been delivered in partnership with the following host regions:

2019 – Holmesglen at Eildon (Murrindindi Shire)
– Bendigo (Goldfields)

2017 – Bass Coast and Phillip Island
2016 – Shepparton (Murray)
2015 – Mornington & Frankston (Mornington Peninsula)
2014 – Lancefield (Daylesford and Macedon Ranges)
2013 – Lakes Entrance (East Gippsland)
2012 – Melbourne
2011 – Geelong (Great Ocean Road)
2010 – Warrnambool (Great Ocean Road)
2009 – Bendigo (Goldfields)
2008 – Marysville (Yarra Valley)
2007 – Murray (Swan Hill)
2006 – Halls Gap (Grampians)
2005 – Beechworth (Victoria’s High Country)
2004 – Lorne (Great Ocean Road)
2003 – Phillip Island
2002 – Shepparton (Murray)
2001 – Ballarat (Goldfields)