• Victoria Tourism Industry Council (VTIC)
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The Victorian Visitor Information Services (VIS) Summit is the yearly meeting place for all VIS personnel, economic development staff and regional tourism bodies. Delving deep into the customer experience, the Summit program features professional development sessions, case study presentations, keynotes and opportunities to learn from others. Delegates also benefit from regional study tours showcasing the host region to gain product knowledge across Victoria.

The VIS Summit aims to:

  • Provide updates on key issues affecting the tourism industry and specifically management of Visitor Information Services
  • Provide a forum to share knowledge, practical experiences and future innovations for visitor servicing
  • Strengthen networks and build relationships among individuals, businesses, regions and local areas where tourism is a key economic driver
  • Examine the business values and practices needed to remain competitive and to provide professional visitor information services
  • Encourage ongoing support for sustainable tourism growth in Victoria

Hosted by a different tourism region each year, the 2020 Summit will be the 20th iteration of the event.


The 2019 VIS Summit was held at the multi-award winning business venue, Holmesglen at Eildon, hosted by the Murrindindi Shire. The beautiful surrounds of this area of Victoria were the setting for delegates to discover the diverse visitor experiences available in the region. Over the three days delegates explored how to manage the change and disruption affecting visitor servicing and how to promote their tourism story by engaging with the local community, wider stakeholders and visitors to the region in a meaningful way.

View the program. 

View photo gallery.



Engaging Employees During Change – Dr James Adonis

Visitor Servicing Toolkit Metrics Workshop – Dr Claire Ellis