• Victoria Tourism Industry Council (VTIC)
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The Victorian Visitor Information Services (VIS) Summit is the yearly meeting place for all VIS personnel, economic development staff and regional tourism bodies. Delving deep into the customer experience, the Summit program features professional development sessions, case study presentations, keynotes and opportunities to learn from others.

This year’s VIS Summit will be held at the multi-award winning business venue, Holmesglen at Eildon, hosted by the Murrindindi Shire.

The beautiful surrounds of this area of Victoria will be the setting for delegates to discover the diverse visitor experiences available in the region. Over the three days we’ll explore how to manage the change and disruption affecting visitor servicing and show you how to promote your tourism story by engaging with your local community, wider stakeholders and visitors to the region in a meaningful way.

View the program here. 


Discover Dindi Study Tours 21 August

Join a curated study tour to explore the Murrindindi Shire tourism landscape
9am – 4:30pm

Study Tour 1
Eildon & Alexandra – History and Heritage Tour

What better way to explore the magnificent Lake Eildon than on board a luxury houseboat! Enjoy morning tea on the water while you discover the history of the Eildon Dam and the fascinating story of hydro-electricity in the region. Disembark and head to the gorgeous township of Alexandra for a trip to the historic Alexandra Timber & Tramway Museum and lunch in the old world charm of the Alexandra Hotel. Throw in a dash of nature with a visit to the stunning Snobs Creek Falls and your day is complete!

Study Tour 2
Marysville & Surrounds – Art and Nature Tour

Art and nature lovers can combine the best of both worlds exploring the picturesque Marysville region. We’ll visit MiRa (Marysville Information and Regional Arts Centre) and enjoy morning tea and a tour of their latest exhibition followed by a wander through the famous Bruno’s Art & Sculpture Garden. Then it’s a trip up to the impressive Steavenson’s Falls, lunch at Vibe Hotel Marysville and a quick shopping fix in Marysville Village before we head back down the mountain. For a final flourish of nature’s paintbrush we’ll travel past the magnificent Cathedral Ranges and then on to Acheron to sample some of Little River Wine’s finest drops amongst the sculptures at Rennies at Acheron.

Study Tour 3
Say G’Day to Yea

Discover Yea’s best kept secret – the stunning Yea Wetlands. With a guided tour and a chance to get up close with an array of birds, animals and plants – budding photographers should bring their cameras! Enjoy morning tea at the award-winning Y Water Discovery Centre followed by a tour of the historic buildings in the township. Explore the Great Victorian Rail Trail and the Cheviot Tunnel and dine at the Yea Peppercorn Hotel (Victorian Tourism Awards Silver Award winner) in the historic Kelly Dining room. We’ll finish the afternoon high atop the ranges with a wine tasting at Sedona Estate.


All three study tours will arrive back at Holmesglen at Eildon for a country-style Welcome Dinner by the campfire.  


Conference Sessions 22 – 23 August

Simon Waller, Author and Founder of The Digital Champions Club

Simon doesn’t just talk about the future, he chooses to live it. Researching trends and emerging technologies, he runs experiments on himself, his business and sometimes his family. Armed with his first-hand experiences, Simon helps others implement the future and successfully navigate the risks, challenges and opportunities it brings. Simon’s presentation will explore the role VICs will play in a world of increasingly cheap technology (and even cheaper information).


Dr. James Adonis, Employee Engagement Educator

Dr James Adonis is one of Australia’s most well-known employee engagement and team leadership educators. With rich practical experience as a leader in a variety of industries, including the hotel sector, and still employed in a leadership capacity responsible for more than 100 staff, James is frequently featured in the media as a thought leader on all matters related to workplace relations. Including his weekly business column with the Nine group of online news publications, books and fortnightly newsletters, James’s insights reach over 100 000 people every month.

James’s PhD explored the ways in which leaders can engage employees during organisational crises and significant change. His presentation will deliver his insights on how to bring employees and volunteers along on the journey of change, and keep them engaged throughout the process


Liz Ward, CEO and Co-Founder of Tourism Tribe

Liz Ward is a committed advocate for innovation in marketing and distribution and a recognised expert in strategy with more than 20 years’ experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts for the industry. She was the inaugural CEO of the Australian Tourism Data Warehouse (ATDW), a position she held for over ten years.

Gain strategic insight and practical takeaway tips to masterfully attract and engage your ideal visitors through digital storytelling and excellence in customer experience, throughout the entire consumer journey.


Cumulus Studio, Award-winning Architecture and Interior Design Practice

Cumulus Studio recognise the power of design in shaping brand identity and tourism product development in the projects they have worked on, including landmark developments Pumphouse Point, Devil’s Corner Vineyard and Stillwater Seven.

With a number of VICs across the State integrated into multi-purpose buildings and more of these projects in the work, Directors Peter Walker and Keith Westbrook will be joined by representatives from Y Water Discovery Centre and Greater Shepparton City Council to discuss the relationship between architecture and the visitor experience, managing these developments on environmentally and historically sensitive sites, and how they contribute to and represent the region’s story.


Delegates will also hear insightful presentations from:

  • Kaye Tuddenham, Department of Transport
  • Paul Matthews, Visit Victoria: Visitor Servicing Toolkit
  • Gael Evans-Barr and Nicki Kyriakou, Regional Roads Victoria
  • Innovation Showcase – How VIS across the State are adapting to meet visitors’ needs
  • Tanya Bonte, City of Melbourne: Adapting to Change: Stories from the First Year of the New Visitor Service Model
  • Victorian VIS Reference Group


Our breakout sessions will provide you with key takeaways and new insights into your practices. Delegates will experience two out of our three presenters:

  • Despina Karatzias, Institute of Excellence: How to Virtually Hug Your Visitors – The Principles of Passionate Visitor Servicing
  • Dr. Claire Ellis, Claire Ellis Consulting: VIC Metrics Toolkit
  • Andrew James, Parks Victoria: Parks Victoria – Digital Customer Experience


Gala Dinner 22 August – It’s Not Easy Being Green!

Come dressed in your finest greenery, nature or sustainability-themed outfit and reconnect with your colleagues at the Summit Gala Dinner on 22 August.



Holmesglen at Eildon are proudly supporting the VIS Summit and providing great accommodation rates on-site. To ensure the maximum number of persons can be accommodated on site, rooms at Holmesglen at Eildon will be sold on a twin, 3 and 4 share basis. Prices start at $90/ night.

Single rooms have been secured at two nearby properties and transfers to/ from venue included together with full buffet breakfasts at Holmesglen at Eildon. Prices start at $160/ night.

Please contact the team at Holmesglen at Eildon for all accommodation bookings on 03 5774 2631 or eildon@holmesglen.edu.au.


Registrations are open now:

  • VTIC Member – Full Summit Pass $525
  • VTIC Member – One Day Only $290
  • Non-member – Full Summit Pass $725
  • Non-member – One Day Only $350


Regional Partner




Summit Partners




Principal Wine Partner




Supporting Beverage Partner





Transport Partner