The impact of COVID-19 has led to Melburnians enduring some form of lockdown for more than six months. These enforced lockdowns, while necessary, have dented the confidence of the city, it’s inhabitants and the businesses and institutions that make Melbourne the incredible city that it is.
We need this confidence rebuilt, so that as Melburnians emerge from lockdown they can contribute to the important reawakening of Melbourne’s economy. Melbourne needs Melburnians back shopping, eating, drinking and spending.
That’s why a consortium of Melbourne’s leading brands has unified to launch Let’s Melbourne Again – a rallying cry for the city in a bid to rebuild confidence, creativity and hope and to get Melbourne’s economy moving.
You can watch the launch video here.
Initiated and coordinated by Melbourne agency, Clemenger BBDO, Let’s Melbourne Again sees those leading businesses support Melburnians by delivering a range of offers and experiences designed to get the community back into the city.
VTIC has been offered a very special opportunity alongside the Accommodation Association to share this campaign and related assets that businesses can use to leverage it with our members and stakeholders.
Please note the Insight Series is exclusive to VTIC and AAoA members.
