Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry.
We offer the latest news and information, connections to tourism and events professionals, accredited training and invaluable employer advice to help you thrive and avoid potential pitfalls.
Meet our team and Board.
Whether you’re running a bed ’n’ breakfast or a big hotel, organising a festival, marketing one of our great destinations, leading a winery or walking tour, training the next generation of hospitality staff, operating an attraction or working with one of the other many wonderful products in Victoria - a Membership with VTIC has much to offer you.
Our team works tirelessly as an advocate and powerful ally to at governments at a local, state and federal level. We also gather and distil the research so we – and our members - know what’s really going on.
Catch all the latest news from the Victoria Tourism Industry Council.
Forge new connections – and rekindle old ones – at our range of business events and training.
VTIC offers a range of industry development opportunities to members and Victorian tourism and events organisations.
Find out what’s the benefits of being a member and how we can help your business.
VTIC is delighted to advise that the Melbourne Visitor Booth in Bourke Street Mall has officially reopened to the public following …
The Conversation Hour with Richelle Hunt and Warwick Long welcomed VTIC’s Felicia Mariani on 27 October, discussing the easing of border …
Today’s announcement by Premier Daniel Andrews is a shot to the heart for an industry that has been devastated by lockdown …
Leading representatives of Victoria’s tourism industry have today launched a proposal to reopen the state’s visitor economy using safe and staged …
Today we are pleased to announce a project we’ve been working on in partnership with Tourism Tribe; the Tourism Digital BizKeeper …
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