• Victoria Tourism Industry Council (VTIC)
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A promising first year of the Andrews Government for Victoria’s tourism industry

30 /11/ 2015 Comments are Closed

One year on from the 2014 state election, the Victoria Tourism Industry Council (VTIC) is encouraged by the Andrews Government’s actions to grow the tourism and events sector, however it says significant opportunity remains and must be acted upon swiftly.

“Over the past 12 months the government has rightfully acknowledged the significant contribution the tourism and events sector makes to the economy and engaged with industry to improve business competitiveness and grow jobs,” said VTIC Acting Chief Executive Erin Joyce.

Highlights of the government’s agenda include:

  • Improved alignment between major events, business events and overarching destination branding, as well as an increased focus on the marketing of regional Victoria, through the amalgamation of various tourism and events bodies into one entity, Visit Victoria.
  • Victoria’s Regional Statement’s emphasis on developing regional Victoria through a pipeline of the 10 most significant regional tourism projects.
  • The development of an intrastate promotional campaign to drive overnight visitation to our regions by encouraging Melbournians to explore the attractions available throughout Victoria.
  • The use of the Tourism Demand Driver Infrastructure program to encourage operators to invest in innovative tourism infrastructure products.

“Encouraging progress has been made and we look forward to continuing to work closely with the Andrews Government on the implementation of these important measures,” said Ms Joyce.

“However a number of challenges must be addressed to give industry surety on the government’s future direction, drive visitation and investment, and reduce the cost of doing business in Victoria.”

Priorities going forward include:

  • Ensuring the strategy from this year’s Visitor Economy Review is released and provides industry with clarity on the government’s vision and direction for the sector, so operators can capitalise on growth opportunities.
  • Boosting marketing investment nationally and internationally to draw interstate and international visitors, encourage regional dispersal and drive attendance at our impressive major and regional events and broader attractions.
  • The funding of key infrastructure projects to rejuvenate existing icon attractions and fill product gaps.

“Lowering the cost of doing business must be a priority for government – particularly by reducing labour costs across the industry and minimising licensing and permit red tape for tour operators,” said Ms Joyce.

“The past 12 months has seen the Andrews Government make a solid start and in 2016 we will continue to work with the government to grow tourism jobs and the visitor economy in our state.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

january

23jan2:00 pm3:30 pmVictorian Chamber Presents: Fair Work Update2:00 pm - 3:30 pm Online

february

06feb6:00 pm8:00 pmSpotlight on a Member at Auscarts Racing6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

19feb8:00 am10:00 amVictorian Chamber Presents: ignite+Swinburne8:00 am - 10:00 am Swinburne Advanced Manufacturing and Design Centre

20feb10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

26feb8:30 am3:00 pmFeatured2019 VTIC Visitor Economy Forum and Tourism Australia Industry Briefing8:30 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmSpotlight on a Member at Melbourne Star Observation Wheel6:00 pm - 8:00 pm Melbourne Star Observation Wheel

15mar7:45 am10:00 amVictorian Chamber Presents: Grand Prix Breakfast7:45 am - 10:00 am Carousel

20mar10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

june

05jun6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

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