• Victoria Tourism Industry Council (VTIC)
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Who is VTIC?

Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry.

In partnership with the Victorian Chamber of Commerce and Industry (Victorian Chamber), VTIC Membership provides solutions to your everyday business challenges.

We offer members the latest news and information, connections to other tourism and events professionals, input to our ‘one voice’ policy agenda, accredited training and invaluable business advice to help you thrive and avoid pitfalls. Learn more about VTIC Membership.

VTIC works tirelessly as a respected advocate, supporter of industry, powerful ally, and partner to your business.
Learn more about VTIC’s policy and advocacy.


How did VTIC form?

In the 1990s, there was an abundance of tourism industry organisations, including:

  • the Backpacker Operators Alliance of Victoria (BOAV),
  • Country Victoria Tourism Council (CVTC),
  • Victorian Tourism Operators Assocation (VTOA),
  • Cultural Tourism Industry Group (CTIG),
  • Australian Hotels Association (AHA),
  • the Hotel, Motel and Accommodation Association (HMAA),
  • Accommodation Getaways Victoria,
  • Victoria Tourism Industry Council (VTIC), and
  • the Regional Victorian Conference Group (RVCG).

Between 2002 and 2011, BOAV, CVTC, VTOA, RVCG and VTIC merged to form a new organisation with a fresh start.

Other organisations have undergone changes and continue to play important roles for industry, including the Cultural Tourism Industry Group (CTIG) – which became Cultural Tourism Victoria; the Australian Hotels Association (AHA); and the Hotel, Motel and Accommodation Association (HMAA) – which become the Accommodation Association of Australia (AAoA).

In 2012, with the power of a formal partnership with the Victorian Chamber (formerly VECCI) in place, the Victoria Tourism Industry Council was formed to represent the entire tourism and events industry with one unified voice.


Our partnership with Business Events Victoria

Three valuable VTIC team members manage our partnership with Business Events Victoria (BEV), which includes delivery of the state-government funded Regional Victoria Business Events Program.

The BEV team seek to grow regional Victoria’s share of the MICE market and works collaboratively to demonstrate the quality and diversity of venues, services and settings in regional Victoria.


About the Victorian tourism and events sector today

Tourism and events are growth industries for Victoria and contribute $31 billion to the state economy each year and employ more than 263,000 people.