A partnership between VTIC and the Accommodation Association of Australia will further strengthen the representation of the Victorian industry at both state and national levels. Launched by Federal Minister for Tourism Martin Ferguson, the alliance will enable Victorian accommodation providers to purchase a combined membership package and benefit from a united industry voice.
“This collaboration makes sense. It brings together two representative industry organisations to provide specialised service and improved representations to the Victorian and federal governments,” says VTIC Chief Executive Dianne Smith.
“We’ve chosen to collaborate and form an alliance rather than operate independently. This offers our Victorian accommodation operators the option to leverage on VTIC’s role as a peak body across all tourism and events sectors in Victoria as well as a wider range of opportunities and networks. We see it as double the value for the same price.”
The Chief Executive Officer of the Accommodation Association of Australia, Richard Munro, welcomed the alliance.
“The alliance is all about delivering stronger services and advocacy for operators of accommodation businesses in Victoria,” he says.
“It will assist with ensuring the continued growth and vibrancy of this important industry and is an opportunity to strengthen the accommodation sector in Victoria.”
Victoria has more than 800 accommodation providers with 15 or more rooms throughout the state.
“We have seen a 5.5 per cent increase in overnight visitors from international destinations in Victoria in the past year, bringing the 2011-12 total to 1.77 million visitors as of the end of March,” says Ms Smith.
“Domestic overnight visitor numbers into and within Victoria have also increased 6.4 per cent year-on-year to 17.8 million.”