• Victoria Tourism Industry Council (VTIC)
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Accreditation fees have been waived until December 2020 as part of our continuing support for industry. 



Australia’s Quality Tourism Framework

The Quality Tourism Framework (QTF) is a single online pathway to support the continuous growth and development of Australian tourism businesses of all sizes. It provides businesses with the necessary tools and resources to ensure best practice management, customer confidence and ongoing sustainability. The QTF incorporates three of Australia’s well-respected industry programs:

  • Quality Tourism Accreditation (previously known as the Australia Tourism Accreditation Program, or ATAP)
  • Star Ratings (previously AAA Star Ratings)
  • Australian Tourism Awards, including the Victorian Tourism Awards (to find out more about the Victorian Tourism Awards, click here)

The QTF is owned by the Australian Tourism Industry Council (ATIC). VTIC is licensed to manage the QTF programs in Victoria.

Hear from a newly accredited operator about the benefits of accreditation:


Accreditation Information Booklet

Quality Tourism Accredited Businesses are committed to providing a high quality, professional tourism experience. Accreditation encourages the professional development and continuous improvement of the tourism industry, ensuring your business has policies and procedures in place to help you run your business and grow in a sustainable manner. It gives industry and consumer recognition to businesses that meet best practice within their business operations and signifies their dedication to delivering a professional, high quality tourism experience.

VTIC also offers sector specific accreditation for Visitor Information Centres and Camp and Adventure Activity Providers.


Some of the many benefits of accreditation include:

  • Displaying the Quality Tourism Accredited Business logo provides a competitive marketing advantage and increased consumer confidence.
  • Business tools and templates to assist in best practice management, and identify and establish development and improvement goals for your business
  • Discounted rates for all VTIC activities, events and training
  • 60% off your Australian Tourism Data Warehouse (ATDW) listing
  • Extended 3 year licencing  for Commercial Tour Operators to operate on Victorian National Parks and other Crown land
  • Promotion through a listing on the consumer website Trust the Tick 
  • Promotion through national marketing campaigns via the Quality Tourism Australia Facebook account, encouraging travellers to visit accredited businesses
  • For Star Rated accommodation accreditation, listing on the national Star Ratings Australia website


The COVID Clean Practicing Business module is designed to provide customised daily, weekly, monthly and annual cleaning checklists to support businesses in their efforts to stop the spread of COVID-19 and to provide assurance to visitors that these steps are being taken. COVID Clean is recognised through the World Travel and Tourism Council’s Safe Travels Stamp. The WTTC logo is a global recognition of enhanced health and safety measures, in line with the WTTC Safe Travel protocols. The Safe Travels stamp is in use internationally, and will support the Australian industry to welcome international visitors on the reopening of international travel.

Further details are available here.

Businesses must be accredited before they are eligible for the COVID Clean program.


Star Ratings

Star Ratings are an internationally recognized symbol for quality accommodation standards, used in more than 70 countries around the world. Star Ratings are determined by a suite of more than 200 criteria that have been ranked by Australian travelers according to what’s important to them, reflecting the cleanliness, quality and condition of guest facilities.

Star Ratings are awarded to six distinct accommodation categories, each with their own tailored set of criteria:

  • Hotels
  • Motels
  • Serviced apartments
  • Hosted accommodation
  • Caravan and Holiday Parks
  • Self-catering

The ‘star’ symbols are a licensed trademark and can only be used by properties that have been licensed to use them. Star Ratings are your safeguard against ‘self-ratings’; properties who have assessed their own quality standards.


Sign up to the Quality Tourism Framework 

How it Works

  • Create your account
  • Apply for the relevant accreditation program
  • Work through and submit your application
  • The Industry Development team will conduct a desktop review
  • Once accreditation is granted a site visit will be conducted within the first year (or prior to full approval for CAA or VIC accreditation), and every three years following
  • Renew your accreditation annually (online submission and renewal fee)

Watch the tutorial videos on how to create an account, and complete an application:

Create an Account

Complete a Level One Application

For independent tour guides operating as contractors, visit the Professional Tour Guide Association of Australia for accreditation and professional development specific to your needs.

Looking for a Quality Tourism business?

If you would like to find Quality Tourism accredited business, visit www.trustthetick.com.au


Contact Us
If you would like to know more about Quality Tourism, please fill out the following form or contact us on:

(03) 7035 5719