The Quality Tourism Framework (QTF) is a single online pathway to support the continuous growth and development of Australian tourism businesses of all sizes. It provides businesses with the necessary tools and resources to ensure best practice management, customer confidence and ongoing sustainability. The QTF incorporates three of Australia’s well-respected industry programs:
The QTF is owned by the Australian Tourism Industry Council (ATIC). VTIC is licensed to manage the QTF programs in Victoria.
Quality Tourism Accredited Businesses are committed to providing a high quality, professional tourism experience. Accreditation encourages the professional development and continuous improvement of the tourism industry, ensuring your business has policies and procedures in place to help you run your business and grow in a sustainable manner. It gives industry and consumer recognition to businesses that meet best practice within their business operations and signifies their dedication to delivering a professional, high quality tourism experience.
VTIC also offers sector specific accreditation for Visitor Information Centres and Camp and Adventure Activity Providers.
Some of the many benefits of accreditation include:
The COVID Clean Practicing Business module is designed to provide customised daily, weekly, monthly and annual cleaning checklists to support businesses in their efforts to stop the spread of COVID-19 and to provide assurance to visitors that these steps are being taken. COVID Clean is recognised through the World Travel and Tourism Council’s Safe Travels Stamp. The WTTC logo is a global recognition of enhanced health and safety measures, in line with the WTTC Safe Travel protocols. The Safe Travels stamp is in use internationally, and will support the Australian industry to welcome international visitors on the reopening of international travel.
Further details are available here.
Businesses must be accredited before they are eligible for the COVID Clean program.
Star Ratings are an internationally recognized symbol for quality accommodation standards, used in more than 70 countries around the world. Star Ratings are determined by a suite of more than 200 criteria that have been ranked by Australian travelers according to what’s important to them, reflecting the cleanliness, quality and condition of guest facilities.
Star Ratings are awarded to six distinct accommodation categories, each with their own tailored set of criteria:
The ‘star’ symbols are a licensed trademark and can only be used by properties that have been licensed to use them. Star Ratings are your safeguard against ‘self-ratings’; properties who have assessed their own quality standards.
Watch the tutorial videos on how to create an account, and complete an application:
For independent tour guides operating as contractors, visit the Professional Tour Guide Association of Australia for accreditation and professional development specific to your needs.