The Quality Tourism Framework (QTF) is the new way consumers, industry and stakeholders will identify the leaders in delivering quality tourism experiences. Incorporating the Australian Tourism Accreditation Program (ATAP), the Australian Tourism Awards and Star Ratings Australia, there is a business development program to suit all tourism business. It is not an onerous or prescriptive process, and has been designed by industry for industry to assist you in quality management practices.
The QTF allows you to update your businesses policies and procedures, provides you with valuable links to business development tools, and templates and help you take your business to the next level.
The Quality Tourism star and ‘tick’ highlights tourism businesses that are endorsed by the tourism industry as being quality assured.
Quality Tourism Accredited Businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.
If you are updating your print or digital collateral and would like access to the new branding, contact the Quality Tourism team directly on 03 8662 5387 or email@example.com
More information is available here.
The Victoria Tourism Industry Council (VTIC) is licenced to deliver the Quality Tourism Framework in Victoria on behalf of the Australian Tourism Industry Council.
For independent tour guides operating as contractors, visit the Professional Tour Guide Association of Australia for accreditation and professional development specific to your needs.