• Victoria Tourism Industry Council (VTIC)
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Australia’s Quality Tourism Framework

The Quality Tourism Framework (QTF) is the new way consumers, industry and stakeholders will identify the leaders in delivering quality tourism experiences. Incorporating the Australian Tourism Accreditation Program (ATAP), the Australian Tourism Awards and Star Ratings Australia, there is a business development program to suit all tourism business. It is not an onerous or prescriptive process, and has been designed by industry for industry to assist you in quality management practices.

The QTF allows you to update your businesses policies and procedures, provides you with valuable links to business development tools, and templates and help you take your business to the next level.

The Quality Tourism star and ‘tick’ highlights tourism businesses that are endorsed by the tourism industry as being quality assured.

Quality Tourism Accredited Businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.


  • Displaying the Quality Tourism Accredited Business logo provides a competitive marketing advantage and increased consumer confidence.
  • Business tools and templates to assist in best practice management.
  • Discounted rates for all VTIC activities, events and training
  • 60% off your Australian Tourism Data Warehouse (ATDW) listing
  • Extended 3 year licencing  for Commercial Tour Operators to operate on Victorian National Parks and other Crown land
  • Promotion through a listing on the consumer website Trust the Tick 
  • Promotion through a national marketing campaign encouraging travellers to ‘rust the Tick!
  • For Star Rated accommodation accreditation, listing on the national Star Ratings Australia website

If you are updating your print or digital collateral and would like access to the new branding, contact the Quality Tourism team directly on 03 8662 5387 or accreditation@vtic.com.au

More information is available here. 

The Victoria Tourism Industry Council (VTIC) is licenced to deliver the Quality Tourism Framework in Victoria on behalf of the Australian Tourism Industry Council.


For independent tour guides operating as contractors, visit the Professional Tour Guide Association of Australia for accreditation and professional development specific to your needs.

Looking for a Quality Tourism business? Trust the Tick… for Vic!

If you would like to find Quality Tourism accredited business, visit www.trustthetick.com.au

Quality Tourism operators have undergone third-party assessment in areas from customer service through to risk management – to ensure your memorable experience will be your happy space.

Victorian tourism businesses that undergo accreditation are committed to offering visitors the highest quality service and high standards of business practice.

They are leaders in the industry and have met specific criteria which ensure they are committed to exceeding your expectations with great customer service and the highest standard in their operating systems, policies and procedures.

Contact Us
If you would like to know more about Quality Tourism, contact us on:

(03) 8662 5387