The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s launch of The Great Ocean Road Action Plan, which will help protect this Victorian iconic region for generations to come and help maximise its potential as a global visitor attraction.
Under the plan, stand-alone legislation will recognise the landscapes of The Great Ocean Road as ‘one integrated and living entity’ and include an overarching strategic framework plan for the length of the Road. The plan also includes a new planning approval process to stop inappropriate development and encourage environmentally-sustainable developments.
VTIC is pleased with this joint initiative between the Tourism and Planning Ministers and looks forward to ongoing collaboration between these portfolios to achieve stronger outcomes for the visitor economy.
VTIC Chief Executive Felicia Mariani said The Great Ocean Road Action Plan is a vitally important announcement for Victorian tourism.
“We are fortunate to have what is one of Australia’s most pristine and unspoilt natural attractions and it is exciting for the industry to have this commitment from the Victorian Government to protect its future,” said Ms Mariani.
The Great Ocean Road Region attracts more than five million visitors annually and accounts for 13 per cent of employment in the local area, with projections to grow even further.
This new plan will help manage and protect the coast, parks and landscapes along The Great Ocean Road as part of one strategic framework.
“This integration will go a long way to enhancing the visitor experience and economic impact to communities and businesses along The Great Ocean Road,” said Ms Mariani.
Earlier this year, VTIC and the Victorian Chamber of Commerce and Industry in a joint submission to The Great Ocean Road Taskforce recommended that a single overarching governance vision would help navigate the complex issues facing the region including long-term protection and conservation and a strategy to create a world-class visitor experience.
“We look forward to the implementation of The Great Ocean Road Taskforce recommendations. We will continue to work alongside all our stakeholders to deliver a world-class, environmentally sustainable and community friendly visitor experience,” Ms Mariani said.