• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Another international sporting catch for Victoria with World Cup cricket final

30 /07/ 2013 Comments are Closed

Victoria’s tourism and events industry has celebrated today’s news that Melbourne will host the 2015 ICC Cricket World Cup final and three other key matches, saying the event reaffirms the city as the sporting capital of the nation and will bring an economic boon for the state.

Chief Executive Dianne Smith from the state’s events peak body, the Victoria Events Industry Council (VEIC), says, “It is a major win for Victoria to secure this international event. It will significantly contribute to our economy with both Melbourne and the entire state set to benefit from the flow-on economic effects it will bring.”

It is predicted that direct expenditure to Australia and New Zealand as a result of the event will reach $360 million, significantly benefiting the tourism, retail and hospitality sectors.

The event is expected to add between $65 million and $89 million to the Victorian economy.

“The event further cements the city internationally as a sporting host, complementing the Australian F1 Grand Prix which generated exposure for Melbourne of $816 million over the past four years, and other key events including the Australian Open Tennis Championships and the Spring Racing Carnival,” says Ms Smith.

“The event will provide major international exposure for Victoria and Australia, with a potential viewing audience of 950 million. This includes 800 million viewers from Asia – Victoria’s key tourism and trade target market.”

The ICC World Cup is the fourth largest international sporting event, with 14 nations participating. The MCG is likely to attract record crowds of local, interstate and international cricket fans to the event series.

“Melbourne has been named the Ultimate Sports City on numerous occasions and the MCG is internationally revered as a world-class venue, one of the world’s oldest and most prestigious sporting grounds,” says Ms Smith.

“It is the ‘people’s ground’ and it’s fitting that this event is in Victoria, where locals are very passionate about cricket. Victorians will be very excited to have this international event in their home town.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

january

23jan2:00 pm3:30 pmVictorian Chamber Presents: Fair Work Update2:00 pm - 3:30 pm Online

february

06feb6:00 pm8:00 pmSpotlight on a Member at Auscarts Racing6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

19feb8:00 am10:00 amVictorian Chamber Presents: ignite+Swinburne8:00 am - 10:00 am Swinburne Advanced Manufacturing and Design Centre

20feb10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

26feb8:30 am3:00 pmFeatured2019 VTIC Visitor Economy Forum and Tourism Australia Industry Briefing8:30 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmSpotlight on a Member at Melbourne Star Observation Wheel6:00 pm - 8:00 pm Melbourne Star Observation Wheel

15mar7:45 am10:00 amVictorian Chamber Presents: Grand Prix Breakfast7:45 am - 10:00 am Carousel

20mar10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

june

05jun6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

X