• Victoria Tourism Industry Council (VTIC)
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Australian Tourism Award winners do Victoria proud

27 /02/ 2014 Comments are Closed

By VTIC Chief Executive Dianne Smith

VTIC was very proud of all the Victorian finalists at the Australian Tourism Awards, held in Sydney earlier this month. Given the pride of Victorian operators, it was great for our experiences to be acknowledged in front of our interstate peers. It was also pleasing that Victoria secured many more trophies than last year.

In my view, we also won the award for one of the best speeches of the evening. Sian West from Blue Moon Cottages, when accepting the award for the nation’s best standard accommodation, beautifully thanked her team and described the positive effect of running a small tourism business on her two boys. It was heart-warming to see Will and James up on stage with Sian and husband Peter.

Other gold trophies went to Frankston Visitor Information Centre (its second consecutive win) and the Melbourne Cup Carnival. It was vital for Victoria to be recognised as the best major event state through the recognition of the Melbourne Cup Carnival. We all know that events are a key strength of our state brand so it was fitting to receive this formal acknowledgement of our vibrant and diverse events sector.  If you would like more information on the policy committees and how you can be involved, contact Letitia Hatton, Policy Manager, by emailing lhatton@vtic.com.au

VTIC was pleased to host a ‘morning after’ recovery breakfast for all award entrants this year. Congratulations again to all winners and finalists from Victoria; to see the full list, click here.

In other news, VTIC is hosting its annual Ideas Forum on Wednesday 12 March, so if you have something to say about what will help the industry grow over the next 12 months, please speak up!

This will be the third annual Ideas Forum and it is designed to gain feedback from industry about the key Victorian policy priorities for tourism and events. The event will include a presentation of VTIC research findings into the key drivers of Victoria’s future prosperity through tourism and events. If you cannot attend, you are encouraged to pass on your thoughts through any member of VTIC’s Policy Committees.

Over the past month, bushfires have again threatened many of our members’ businesses and homes. We have been very mindful of the stress and anxiety that this causes. Thankfully, through the Emergency Services Commissioner and related agencies, we are now much better equipped and organised to manage and respond to all emergencies. We’re now looking forward to cooler and more comfortable weather for the busy festivals period of March.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 2,000 members.


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