• Victoria Tourism Industry Council (VTIC)
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Best job in Victoria to boost youth tourism, jobs

05 /03/ 2013 Comments are Closed

Victoria will be showcased to the world through a camera lens in a move that is set to grant an international visitor their dream job, and promote the state internationally.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says the $4 million Tourism Australia campaign launched today, ‘Best job in the world’, will profile Victoria through the state’s ‘best job’, a Lifestyle Photographer.

“We’re very fortunate to have such a role to offer, as well as to reap the benefits that this role will afford Victoria,” says Ms Smith. “Not only will this person be cataloguing their journey in Victoria, the rest of the world will get a real insight into our state through the images they will take. They will no doubt spread across the world rapidly, profiling the diverse experiences and magnificent landscape we have to offer.”

The campaign will target the international youth market which last year contributed nearly $12 billion in tourism spending and a quarter of all Australia’s international visitors.

“Young international visitors are an important target market for Australian tourism, as are the friends and relatives they encourage to visit,” says Ms Smith. “Youth travellers also stay for longer and tend to disperse more widely throughout the country than most other segments.

“We anticipate the campaign will adopt a positive ‘viral’ persona through its strong visual presence, and we hope that, through social media, this will continue to promote Victoria internationally.”

The campaign aims to lift the number of Working Holiday Makers (WHM) in Australia by 20 per cent, supported by an online jobs board on which tourism operators can profile job vacancies.

“We particularly welcome this campaign in light of the Federal Government’s disappointing recent increase in the cost of a WHM visa which has added to the perception of Australia as an expensive destination,” says Ms Smith.

“We urge the Government to increase the maximum age for people applying for the WHM visa from 30 to 35 years to further build on the positive step this campaign represents.

“This is an exciting opportunity created by Tourism Australia and Tourism Victoria that is already being warmly embraced by the Victorian tourism industry.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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