• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Bourke Street hotel development proposal welcomed by tourism industry

21 /08/ 2013 Comments are Closed

The state’s peak tourism body has welcomed a proposal for a new hotel development on Bourke Street, saying it would boost tourism, provide additional facilities for locals and continue the site’s strong music theme.

The proposal would bring international hotel chain Starwood’s five star “W” hotel brand to Melbourne using the current Palace site, formerly the Metro Nightclub on Bourke Street’s top end.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says, “The potential economic and social benefits of this prestigious brand coming to Melbourne are significant for the tourism industry.

“This development would be the only W Hotel in Australia. The hotel is expected to boost the state’s economy by up to $57 million in the first year alone, and up to $394 million in its first 15 years of operation.

“This represents hundreds of jobs and tens of thousands of dollars per day for local retail and hospitality.

“Provided it meets planning requirements, the hotel will be a wonderful asset for the Melbourne CBD and represents an enormous opportunity for the state to capitalise on the W Hotels brand. We urge the Government to take the broad and positive economic and social implications of this project into account when considering this proposal”

Richard Munro, the Chief Executive Officer of the Accommodation Association of Australia – the national representative organisation for the accommodation industry – says, “When complete, the project will add to the array of quality accommodation options on offer for visitors to Melbourne and will reinforce the city’s status as a leading international tourism destination.”

VTIC enjoys an alliance with the Accommodation Association of Australia.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

january

23jan2:00 pm3:30 pmVictorian Chamber Presents: Fair Work Update2:00 pm - 3:30 pm Online

february

06feb6:00 pm8:00 pmSpotlight on a Member at Auscarts Racing6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

19feb8:00 am10:00 amVictorian Chamber Presents: ignite+Swinburne8:00 am - 10:00 am Swinburne Advanced Manufacturing and Design Centre

20feb10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

26feb8:30 am3:00 pmFeatured2019 VTIC Visitor Economy Forum and Tourism Australia Industry Briefing8:30 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmSpotlight on a Member at Melbourne Star Observation Wheel6:00 pm - 8:00 pm Melbourne Star Observation Wheel

15mar7:45 am10:00 amVictorian Chamber Presents: Grand Prix Breakfast7:45 am - 10:00 am Carousel

20mar10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

june

05jun6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

X