The state’s peak tourism body has welcomed a proposal for a new hotel development on Bourke Street, saying it would boost tourism, provide additional facilities for locals and continue the site’s strong music theme.
The proposal would bring international hotel chain Starwood’s five star “W” hotel brand to Melbourne using the current Palace site, formerly the Metro Nightclub on Bourke Street’s top end.
Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says, “The potential economic and social benefits of this prestigious brand coming to Melbourne are significant for the tourism industry.
“This development would be the only W Hotel in Australia. The hotel is expected to boost the state’s economy by up to $57 million in the first year alone, and up to $394 million in its first 15 years of operation.
“This represents hundreds of jobs and tens of thousands of dollars per day for local retail and hospitality.
“Provided it meets planning requirements, the hotel will be a wonderful asset for the Melbourne CBD and represents an enormous opportunity for the state to capitalise on the W Hotels brand. We urge the Government to take the broad and positive economic and social implications of this project into account when considering this proposal”
Richard Munro, the Chief Executive Officer of the Accommodation Association of Australia – the national representative organisation for the accommodation industry – says, “When complete, the project will add to the array of quality accommodation options on offer for visitors to Melbourne and will reinforce the city’s status as a leading international tourism destination.”
VTIC enjoys an alliance with the Accommodation Association of Australia.