After a successful inaugural Business Events Week in February this year, the Melbourne Convention Bureau recently confirmed that the program of activities will return from 17-21 February 2014. The focus of the program is highlighting the value of business events to the nation’s economy, knowledge base and tourism industry.
The centrepiece of Business Events Week 2014 will be the 22nd Asia-Pacific Incentives & Meetings Expo (AIME), supported by the annual Associations Forum CEO Symposium and the Melbourne Convention and Exhibition Centre’s Open House. More than 20 regional Victorian venues and destinations will again be showcased to the world on the Business Events Victoria stand at AIME.
Professor Ian Chubb, Chief Scientist for Australia, has been appointed as official Ambassador for Business Events Week.
“The long-term economic benefits of business events are extremely valuable and varied, from attracting inward investment and generating knowledge economy jobs to securing research funding for academic institutions,” Professor Chubb says.
“I am a firm believer in what business events can do to support the development of the research and knowledge sectors and am honoured to be involved in driving awareness via Business Events Week.”