The Victoria Events Industry Council (VEIC) has welcomed the announcement of the inaugural Cadel Evans Great Ocean Road Race in the Geelong region.
“This exciting new event reinforces Victoria’s credentials as a global leader for sporting events and complements a rich calendar of activity already in place,” says VEIC Chief Executive Dianne Smith.
“The race will draw people to iconic, regional Victorian locations, which is consistent with VEIC’s recommendations to grow the tourism and events sector.
“It will bring thousands of people to the route which includes Geelong, Evans’ home town of Barwon Heads, Thirteenth Beach, Torquay, Bells Beach, Moriac and finish on Geelong’s waterfront.”
Ms Smith’s comments come as cycling World Champion and Tour De France winner, Cadel Evans, joined Victorian Premier, the Hon. Dr Denis Napthine MP, today to announce the event in Geelong in 2015.
“Victoria will put this event on brilliantly!” says VEIC Chair Peter Jones.
“It will bring some of the world’s best cycling teams to Victoria and, with Cadel Evans’ name, will certainly attract strong international media attention.”
The timing of the event ties into a strong summer of sport which includes South Australia’s Tour Down Under prior to the race and the ICC cricket world cup soon after.
“There will be significant flow-on benefits throughout the economy to hotels, restaurants and visitor attractions from the Victorian, interstate and international guests coming to enjoy the event and experience what our great state has to offer,” says Ms Smith.