The recent Quality Tourism Framework winter social media campaign, “Embrace Winter, Escape Winter”, hosted on the Quality Tourism Facebook page, has been incredibly successful and achieved its goal to build awareness and increase the exposure of the Quality Tourism brand to a greater number of Australian travellers.
Centred around some of the most popular cold and warm destinations around Australia for domestic travellers, the campaign ran over 3-weeks leading into the winter season. A competition was successfully integrated with the campaign idea and ran for the entirety of the campaign.
Leveraging the existing Quality Tourism hashtags (#TrustTheTick and #FollowTheStars), consumer brand awareness and association was increased with the on-going weekly social content.
The key results from the 3-week campaign saw over:
The integration of a competition helped to stop users from scrolling through their feed and encourage them to interact with the content and business page. The results show the significant exposure opportunity and value that competitions, with giveaways, provide for audience participation and furthermore for Quality Tourism Accredited Businesses that are involved. VTIC would like to thank Quality Tourism Accredited Business, Gray Line Tours, for providing the runner up prize of a day on the snow on Mt Buller.
If you would like to be considered for future giveaways, please get In touch with Grace Maynard, Industry Development Coordinator, at firstname.lastname@example.org or 03 8662 5387.