Today’s launch of the Docklands Dragon has been welcomed by the Victoria Tourism Industry Council (VTIC) for the benefit it will bring to the tourism economy.
The 100 metre-long dragon is part of the Chinese New Year celebrations and is on the corner of Bourke Street and Harbour Esplanade until Sunday 16 February 2014. The static dragon will be lit-up at night and is surrounded by hawkers’ markets and entertainment over the two weeks.
“VTIC is excited to have assisted in activating the Docklands precinct for Chinese New Year 2014,” says VTIC Chief Executive, Dianne Smith.
“The Docklands Dragon has been brought to life by a range of private enterprises working together and we applaud this cooperation for the good of the visitor economy.”
Ms Smith’s comments come as the Docklands Dragon is officially launched by the Lord Mayor the Right Hon. Robert Doyle today.
The project has received overwhelming support from the City of Melbourne and Chinese community groups.
Led by John Forman of Eureka Skydeck, the group’s aim is to develop ongoing celebrations during Chinese New Year, in association with existing activities in Chinatown and Southbank, including at Crown Casino and Federation Square.
The attraction is part of a longer term plan to establish Melbourne as a key Chinese-friendly tourism destination by developing Chinese New Year celebrations in the City of Melbourne and across Victoria.