• Victoria Tourism Industry Council (VTIC)
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Click for Vic launched by Visit Victoria

24 /08/ 2020 Comments are Closed

Yesterday the Premier launched Visit Victoria’s new campaign, Click for Vic, encouraging Victorians to support our tourism industry by connecting consumers with local producers, creators and businesses across the state. You can read the Premier’s press release here.

Victorians are being encouraged to Click for Vic by visiting a range of websites, such as Victoria Country Market, Providoor and Co-Lab Pantry, or by making an online order direct from Victorian businesses.

The campaign is being rolled out across television, print, radio, digital and social media channels.

How to get involved

  • Join the campaign by using #clickforvic #visitvictoria and
    #visitmelbourne as well as your hashtags, when sharing posts
    and images on social media and encourage your customers to do the same.
  • Leverage the campaign messaging in your communications.
  • List your business’s shoppable online products on the Visit Victoria consumer website (via the Australian Tourism Data Warehouse (ATDW)). Please note ATDW listings are currently free for a limited time.
  • List products on the following third-party e-commerce platforms, where relevant for your business: Victorian Country Market, Providoor and Co-lab Pantry.

Head to the Visit Victoria website for further information on the campaign and to view the campaign overview and toolkit and FAQs.

Help for farmers and producers
Minister for Agriculture Jaclyn Symes yesterday announced a $1.5 million E-Commerce and New Marketplace Transition Package, part of the Agriculture Workforce Plan which is helping the agriculture sector through the coronavirus pandemic and beyond.

Online farmers markets or marketplaces primarily selling Victorian agricultural produce will be able to apply for grants to help new and existing producers with the cost of onboarding, online marketing and registration fees.

Marketplaces can also apply for funding to help cover the costs of freight and logistics, reducing delivery fees for consumers buying Victorian fresh food and goods online.

A training program will also be provided to help farmers and producers with their e-commerce skills, supporting them to implement an effective e-commerce strategy as part of their ongoing operations.

Businesses can find out more about the funding and other support available through the Agriculture Workforce Plan on the Agriculture Victoria website.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



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