• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Coalition commits $10.1m for ‘Sovereign Hill: Beyond Fifty’ project

20 /04/ 2019 Comments are Closed

The Victoria Tourism Industry Council applauds today’s announcement by the Morrison Government to invest $10.1 million towards enhancing Sovereign Hill’s Gold Museum, as part of a masterplan being developed under the Sovereign Hill: Beyond Fifty project.

The project will celebrate Sovereign Hill’s Golden Anniversary in 2020 by undertaking extensive upgrades to the historical, entertainment and commercial product.

Victoria Tourism Industry Council Chief Executive Felicia Mariani praised the Federal Government on its commitment and highlighted the project’s major benefits for regional Victoria’s tourism sector.

“A long-standing priority for VTIC, the Sovereign Hill: Beyond Fifty project will deliver a suite of new and exciting infrastructure to enhance the visitor experience at one of the State’s most treasured tourism icons – increasing overnight stay and expenditure throughout the region,” Ms Mariani said.

“Recent IVS data shows that for every tourism dollar spent in Victoria by an international visitor, only seven cents is being spent across our regions. By comparison, that same national average is 14.5 cents across regional Australia.

“Investing in the Sovereign Hill: Beyond Fifty project will create the compelling reasons to get tourists venturing further and spending more across our great state,” Ms Mariani said.

The project is expected to boost annual visitation to Sovereign Hill to one million visitors by 2025/26. Once finalised, the initiative is projected to generate 193 new jobs for the region, contribute $145.6 million to the Victorian economy and provide a $2.50: $1.00 return on investment.

The Victoria Tourism Industry Council calls on the Federal Opposition to match the Coalition’s commitment to ensure this vital project is realised.

“Despite today’s positive news, there is still more investment needed to ensure all priorities identified in the final Masterplan can progress.

“VTIC will continue to advocate for additional funding and policy certainty to be delivered. We look forward to working in partnership with the next Federal Government and the State Government to drive positive results for Ballarat and regional Victoria,” Ms Mariani said.


About the Author


The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.



17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

19jul9:00 am11:00 amignite+VUMental Health - it's on everyone's mind9:00 am - 11:00 am Victoria University: Footscray Park Campus

24jul7:00 am9:15 amVictorian Chamber presents: The Power of Purpose7:00 am - 9:15 am Palladium at Crown


07aug5:30 pm8:00 pmVictorian Chamber Fast ForwardSpeed Networking5:30 pm - 8:00 pm

07aug5:30 pm8:00 pmSpotlight on a Member- Melbourne Museum5:30 pm - 8:00 pm Melbourne Museum

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

21aug6:00 pm8:00 pmYTN presents: Career Confidence6:00 pm - 8:00 pm Victoria University


12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm