The Victoria Tourism Industry Council (VTIC) has welcomed the Coalition’s pledge of $25 million to upgrade Victoria’s iconic Great Ocean Road, saying the funds will support the region to remain competitive and sustainable, and help promote visitor safety.
VTIC Chief Executive Dianne Smith says, “We are delighted to see the Coalition commit to supporting one of our state’s most significant tourism landmarks, and we welcome the State Government’s commitment to this important project as well.
“The Great Ocean Road is a truly iconic asset to Victoria and Australia, and attracts local and international visitors alike which in turn support the region’s $2 billion economic contribution to the state.
“It is important that we maintain a high standard and range of tourism products and offerings so we can keep attracting people to the Great Ocean Road.
“The investment would be complemented by the creation of new attractions in the region, such as the Great Ocean Road Interpretive Centre, which has been mooted for a while, and which would educate visitors on the amazing natural and cultural heritage of the area.
“Funding will allow Victoria’s $19 billion tourism industry to remain competitive and compelling and to continue to make a valuable contribution to the economic and cultural lives of Victorians as well as visitors.”
