The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s announced merger of Tourism Victoria and the Victorian Major Events Company into one dynamic marketing organisation, Visit Victoria, yet calls on the government to deliver the pledged funding for marketing activities in the coming months.
“VTIC supports the announced merger as we have called for the establishment of a unified structure that is nimble and can efficiently support business to capitalise on the significant opportunities to grow our industry,” said VTIC Chief Executive Dianne Smith.
The introduction of a Ministerial Advisory Committee should facilitate closer partnerships with sectors that link closely with tourism, such as transport, international education and infrastructure.
“However, we await implementation of domestic and international marketing activities, the funding for which has been pledged by the government for the upcoming months, that are currently on-hold,” said Ms Smith.
“These important programs must proceed whilst Visit Victoria is becoming operational. Industry needs assurance that the funding for activities to drive visitation throughout Victoria will be available as a priority.
“VTIC and tourism businesses look forward to working with the government and Visit Victoria to continue to accelerate growth in our sector.”
VTIC looks forward to details of how the coordination and division of responsibilities between Visit Victoria and the existing tourism government department will work, to provide clarity to operators.
Media contact: Tristan Dwyer
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The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice.
Tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.