• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Creation of Visit Victoria welcomed, however tourism and events operators still await pledged funding

13 /08/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s announced merger of Tourism Victoria and the Victorian Major Events Company into one dynamic marketing organisation, Visit Victoria, yet calls on the government to deliver the pledged funding for marketing activities in the coming months.

“VTIC supports the announced merger as we have called for the establishment of a unified structure that is nimble and can efficiently support business to capitalise on the significant opportunities to grow our industry,” said VTIC Chief Executive Dianne Smith.

The introduction of a Ministerial Advisory Committee should facilitate closer partnerships with sectors that link closely with tourism, such as transport, international education and infrastructure.

“However, we await implementation of domestic and international marketing activities, the funding for which has been pledged by the government for the upcoming months, that are currently on-hold,” said Ms Smith.

“These important programs must proceed whilst Visit Victoria is becoming operational. Industry needs assurance that the funding for activities to drive visitation throughout Victoria will be available as a priority.

“VTIC and tourism businesses look forward to working with the government and Visit Victoria to continue to accelerate growth in our sector.”

VTIC looks forward to details of how the coordination and division of responsibilities between Visit Victoria and the existing tourism government department will work, to provide clarity to operators.

Media contact: Tristan Dwyer
media@vecci.org.au | 03 8662 5310 | 0423 883 945

The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice.

Tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

june

04jun1:00 pm2:00 pmVTIC Insight Series - Restarting tourism...slowly1:00 pm - 2:00 pm Online

X