The State and Federal government provide comprehensive research analysis and reporting on a regular basis for the tourism industry and small business. VTIC also produces a small number of reports for industry.



VTIC collects and analyses pieces of research in relation to business and destination performance, including:


TEVE Research Unit

Victoria’s Tourism, Events and Visitor Economy (TEVE) research unit analyses and collates a range of research and statistics relating to tourism in Victoria. Their publications include:

For more information visit the TEVE research unit website.


Australian Bureau of Statistics

The Australian Bureau of Statistics (ABS) provides data on all industries. Tourism collections include:


Tourism Research Australia

Tourism Research Australia (TRA) provides statistics and research on both international and domestic tourism within Australia and the economic value of tourism to the economy.

Find out more at


Tourism Australia

Tourism Australia provides research and insights on business events, including: 



MyVictoria makes open data accessible by gathering data to provide free insights represented in maps, graphs and charts. Information can be searched by postcode, suburb, local government area or region and includes:

  • Demographics

  • Business by industry

  • Building activity

  • Planned government projects

  • Transport

  • Services and facilities

Find out more at


Google Trends

Google Trends is a real-time resource to help gauge consumer search behaviours and gain key insights into the competitive set. 

Find out more at