Quality Tourism Accreditation (previously ATAP) can increase your business’ potential, with our online platform giving you the tools to identify your strengths and areas of potential improvement across marketing, risk management, sustainability, and more. Being a Quality Tourism Accredited Business signifies to visitors your business exceeds customer service expectations, and delivers an incredible and memorable experience. To start your accreditation process, visit online.qualitytourismaustralia.com or contact the Quality Tourism team at accreditation@vtic.com.au or 03 8662 5387.