• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Events business generated by regional program tops $6.5 million

26 /03/ 2014 Comments are Closed

The Regional Victoria Business Events Program, currently being rolled out by Business Events Victoria (BEV), has been a great initiative of the State Government. Regional properties can become members of the program and anyone can use its free-of-charge referral service to find a business meeting, workshop or conference venue anywhere in regional Victoria.

BEV-logo-eNews
Since its inception in 2010, the number of business event leads referred to regional Victoria has continued to increase year-on-year. In 2013, 166 leads were distributed to regional Victoria, a 15 per cent increase on 2012. These leads equated to 27,783 delegate days, 15,041 delegate nights and a potential net contribution of $9.3 million to the Victorian economy (based on Tourism Research Australia’s estimates of regional conference delegate expenditure).

The total confirmed business directly related to the program has just passed $6.5 million.

As well as generating new business opportunities for regional Victoria, the program has provided the opportunity to promote the regions to a wider audience. More than 250 face-to-face sales calls have been made to key buyers and regional Victoria has been promoted at multiple intrastate and interstate trade events each year.

Having a dedicated resource focussed solely on regional destinations is unique in Australia and confirms Victoria as the business events state and a leader among its peers.

Business events are vital for Victoria’s regional economies, with the benefits far exceeding the investment. VTIC urges the State Government to continue its support of the business events sector.

BEV’s key piece of marketing collateral, the 2014-15 Regional Victoria Planner’s Guide, is currently being produced. Featuring more than 80 venues, destinations and support services located in regional Victoria, it is the ‘go-to’ guide for business event organisers considering regional Victoria. For more information on the BEV Planner’s Guide, contact Chris Porter by emailing info@businesseventsvictoria.com.au

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

X